Brand Beauty Unleashed - The Value of Aesthetics in Marketing - Roberto M. Alvarez Del Blanco - Paperback Bog - Taylor & Francis Ltd - 2020 - Engelsk - Booktok.dk
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This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in
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