Brand Flip, The - Why customers now run companies and how to profit from it - Marty Neumeier - Paperback Bog - Pearson Education (US) - 2015 - Engelsk - Booktok.dk

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. Youll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from

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