Brand it Like Serhant

Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch Brand is everything. Whether you're a real estate broker, a hair stylist, or a freelance contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand - you just might not know it yet. Brand It Like Serhant guides you through the exact same strategy that transformed SERHANT from that-broker-above-Burger Heaven into the most recognized real estate brand in the world. In Phase One, you'll discover your core identity, from your written brand statement to fonts, colours, posing for photos, and more. In Phase Two, you'll learn how to deliver consistent content - realistically, by understanding social platforms and making the right choices for your work. And in Phase Three, you'll shout it from the mountaintops: share your accolades, leverage growth, and achieve your full potential. Weaving interviews with household names like Gary Vee, Rebecca Minkoff, and Mark Manson, custom worksheets to get organized, and a case study of one person's progress through each chapter, Brand It Like Serhant is textbook, classroom, and teacher rolled into one. Start to finish, Ryan's actionable guide empowers you to build an authentic, enduring brand by becoming known for what you want to be known for - and skyrocket your career.

Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch Brand is everything. Whether you're a real estate broker, a hair stylist, or a freelance contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand - you just might not know it yet. Brand It Like Serhant guides you through the exact same strategy that transformed SERHANT from that-broker-above-Burger Heaven into the most recognized real estate brand in the world. In Phase One, you'll discover your core identity, from your written brand statement to fonts, colours, posing for photos, and more. In Phase Two, you'll learn how to deliver consistent content - realistically, by understanding social platforms and making the right choices for your work. And in Phase Three, you'll shout it from the mountaintops: share your accolades, leverage growth, and achieve your full potential. Weaving interviews with household names like Gary Vee, Rebecca Minkoff, and Mark Manson, custom worksheets to get organized, and a case study of one person's progress through each chapter, Brand It Like Serhant is textbook, classroom, and teacher rolled into one. Start to finish, Ryan's actionable guide empowers you to build an authentic, enduring brand by becoming known for what you want to be known for - and skyrocket your career.

Embrace endless possibilities, disrupt the status quo, and turn ideas into empires. Ryan Serhant knows that if you want to make millions or become a CEO, you have to build the brand first, and then success will follow. Your brand should reflect who you are becoming, not who you were yesterday. When he launched SERHANT. during the global pandemic, mediocrity wasn't an option; it wouldn't pay the bills. He needed a strong foundation, a bold voice, and the kind of presence that would attract top-tier clients. It was time to amplify his power. Building a brand doesn't happen overnight. You have to know what you can stomach, be willing to take big risks, and understand that this journey is going to be relentless. Running a brand means constant movement and constant evolution. Risk isn't just about hustle, but it's about finding your next major opportunity and knowing that success belongs to those who crush their fears. Money isn't a monster; it's a tool to help you grow. Before Ryan became one of the most well-known real estate brokers, he was a penniless, failed actor and part-time hand model struggling to pay his bills. New to the real estate market, he quickly learned visibility was everything. The videos he made changed his trajectory. Post by post, Ryan connected with audiences and ultimately built the most recognizable real estate brand in the world right from his phone. In his latest book, he unveils the hacks and trade secrets to become unstoppable, and he also shares his tactics that are designed to sharpen your edge, make you stand out, and push you to fight hard for the big wins.

Embrace endless possibilities, disrupt the status quo, and turn ideas into empires. Ryan Serhant knows that if you want to make millions or become a CEO, you have to build the brand first, and then success will follow. Your brand should reflect who you are becoming, not who you were yesterday. When he launched SERHANT. during the global pandemic, mediocrity wasn't an option; it wouldn't pay the bills. He needed a strong foundation, a bold voice, and the kind of presence that would attract top-tier clients. It was time to amplify his power. Building a brand doesn't happen overnight. You have to know what you can stomach, be willing to take big risks, and understand that this journey is going to be relentless. Running a brand means constant movement and constant evolution. Risk isn't just about hustle, but it's about finding your next major opportunity and knowing that success belongs to those who crush their fears. Money isn't a monster; it's a tool to help you grow. Before Ryan became one of the most well-known real estate brokers, he was a penniless, failed actor and part-time hand model struggling to pay his bills. New to the real estate market, he quickly learned visibility was everything. The videos he made changed his trajectory. Post by post, Ryan connected with audiences and ultimately built the most recognizable real estate brand in the world right from his phone. In his latest book, he unveils the hacks and trade secrets to become unstoppable, and he also shares his tactics that are designed to sharpen your edge, make you stand out, and push you to fight hard for the big wins.