Brand Gap, The - Revised Edition - Marty Neumeier - Paperback Bog - Pearson Education (US) - 2005 - Engelsk - Booktok.dk

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a charismatic branda

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