Super Stimulated

A fresh look at health, habits and longevity from internationally-bestselling author, Nicklas Brendborg - perfect for fans of Ultra-Processed People IT'S NOT YOU. IT'S YOUR BIOLOGY. Modern society is plagued by health epidemics: obesity, record levels of loneliness, increasing mental health problems and various forms of addiction. From the outside, all these issues might seem unrelated. But a single phenomenon actually ties them all together: superstimuli. Superstimuli are exaggerated, unnatural versions of things we have evolved to want and need such as food, sex and social recognition. This hard wired evolutionary response is why we binge on fake ultra-processed food, lust after airbrushed people online, and struggle to stop scrolling on social media, even when it makes us feel bad. Our lack of control isn't because we are weak. It's because powerful companies spend billions creating superstimuli that manipulate our biology for profit, leaving us unhealthy and unhappy as a consequence. Super Stimulated shows how we can resist this hijacking of our natural instincts, recognise superstimulus traps, and take control of our bad habits to live longer, healthier lives.

A fresh look at health, habits and longevity from internationally-bestselling author, Nicklas Brendborg - perfect for fans of Ultra-Processed People IT'S NOT YOU. IT'S YOUR BIOLOGY. Modern society is plagued by health epidemics: obesity, record levels of loneliness, increasing mental health problems and various forms of addiction. From the outside, all these issues might seem unrelated. But a single phenomenon actually ties them all together: superstimuli. Superstimuli are exaggerated, unnatural versions of things we have evolved to want and need such as food, sex and social recognition. This hard wired evolutionary response is why we binge on fake ultra-processed food, lust after airbrushed people online, and struggle to stop scrolling on social media, even when it makes us feel bad. Our lack of control isn't because we are weak. It's because powerful companies spend billions creating superstimuli that manipulate our biology for profit, leaving us unhealthy and unhappy as a consequence. Super Stimulated shows how we can resist this hijacking of our natural instincts, recognise superstimulus traps, and take control of our bad habits to live longer, healthier lives.

A MUST-HAVE FOR ANYONE LOOKING TO BREAK BAD HABITS THIS NEW YEAR, AS COVERED IN THE TELEGRAPH A fresh look at health, habits and longevity from internationally-bestselling author, Nicklas Brendborg - perfect for fans of Ultra-Processed People 'Highly readable' DAILY MAIL 'Brilliantly unpacks how modern life hijacks our ancient biology' DR JENNA MACCIOCHI 'An informative and engaging read that will appeal to anyone with a bad habit - which must widen the net to everyone' IRISH INDEPENDENT 'Intriguing . . . makes some shocking revelations' SUNDAY TIMES ------ IT'S NOT YOU. IT'S YOUR BIOLOGY. What if the habits you struggle with every day were not a personal failure but a biological trap? If you have ever felt stuck in cycles of overeating, endless scrolling, loneliness or low motivation, the problem is not your willpower. The problem is what you are up against. Modern life is engineered around superstimuli, highly amplified, artificial versions of things your brain is wired to crave such as food, sex, attention and connection. These are precisely designed triggers that hijack your instincts, keeping you hooked, distracted and wanting more. That is why you reach for ultra processed food even when you are not hungry, compare yourself to unrealistic images online, and struggle to stop scrolling even when it leaves you feeling worse. It is not weakness. It is biology being exploited. In Super Stimulated , you will learn how to recognise these traps, break unhealthy patterns and rebuild habits that serve you. This is your guide to taking back control, improving your health and creating a more focused, fulfilling life.

A MUST-HAVE FOR ANYONE LOOKING TO BREAK BAD HABITS THIS NEW YEAR, AS COVERED IN THE TELEGRAPH A fresh look at health, habits and longevity from internationally-bestselling author, Nicklas Brendborg - perfect for fans of Ultra-Processed People 'Highly readable' DAILY MAIL 'Brilliantly unpacks how modern life hijacks our ancient biology' DR JENNA MACCIOCHI 'An informative and engaging read that will appeal to anyone with a bad habit - which must widen the net to everyone' IRISH INDEPENDENT 'Intriguing . . . makes some shocking revelations' SUNDAY TIMES ------ IT'S NOT YOU. IT'S YOUR BIOLOGY. What if the habits you struggle with every day were not a personal failure but a biological trap? If you have ever felt stuck in cycles of overeating, endless scrolling, loneliness or low motivation, the problem is not your willpower. The problem is what you are up against. Modern life is engineered around superstimuli, highly amplified, artificial versions of things your brain is wired to crave such as food, sex, attention and connection. These are precisely designed triggers that hijack your instincts, keeping you hooked, distracted and wanting more. That is why you reach for ultra processed food even when you are not hungry, compare yourself to unrealistic images online, and struggle to stop scrolling even when it leaves you feeling worse. It is not weakness. It is biology being exploited. In Super Stimulated , you will learn how to recognise these traps, break unhealthy patterns and rebuild habits that serve you. This is your guide to taking back control, improving your health and creating a more focused, fulfilling life.