Start With Why

Brought to you by Penguin.ISN'T IT TIME YOU READ START WITH WHY?Simon Sinek's iconic global bestseller has sold more than three million copies by asking a simple fundamental question:Why are some people and organisations more innovative, more influential, and more profitable than others?The answer to why is another why. Leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realized that people won't truly buy into an idea, a movement, a product or a service until they understand the WHY behind it.With a new foreword, and updates throughout - like the importance of holding onto our WHY in a social media obsessed world - this 15th anniversary edition celebrates the simple but transformative idea that leads people to inspire greatness.'One of the most incredible thinkers of our time,' Steven Bartlett, podcaster and author of Diary of a CEO'A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book' Forbes(c) Simon Sinek 2011 (P) Penguin Audio 2025

Brought to you by Penguin.ISN'T IT TIME YOU READ START WITH WHY?Simon Sinek's iconic global bestseller has sold more than three million copies by asking a simple fundamental question:Why are some people and organisations more innovative, more influential, and more profitable than others?The answer to why is another why. Leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realized that people won't truly buy into an idea, a movement, a product or a service until they understand the WHY behind it.With a new foreword, and updates throughout - like the importance of holding onto our WHY in a social media obsessed world - this 15th anniversary edition celebrates the simple but transformative idea that leads people to inspire greatness.'One of the most incredible thinkers of our time,' Steven Bartlett, podcaster and author of Diary of a CEO'A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book' Forbes(c) Simon Sinek 2011 (P) Penguin Audio 2025

'One of the most incredible thinkers of our time,' Steven Bartlett, podcaster and author of Diary of a CEO ----------- Simon Sinek's iconic global bestseller has sold more than three million copies by asking a simple fundamental question: Why are some people and organisations more innovative, more influential, and more profitable than others? The answer to why is another why. Leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realized that people won't truly buy into an idea, a movement, a product or a service until they understand the WHY behind it. With a new foreword, and updates throughout – like the importance of holding onto our WHY in a social media obsessed world - this 15th anniversary edition celebrates the simple but transformative idea that leads people to inspire greatness. ----------- ‘A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book’ Forbes

'One of the most incredible thinkers of our time,' Steven Bartlett, podcaster and author of Diary of a CEO ----------- Simon Sinek's iconic global bestseller has sold more than three million copies by asking a simple fundamental question: Why are some people and organisations more innovative, more influential, and more profitable than others? The answer to why is another why. Leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realized that people won't truly buy into an idea, a movement, a product or a service until they understand the WHY behind it. With a new foreword, and updates throughout – like the importance of holding onto our WHY in a social media obsessed world - this 15th anniversary edition celebrates the simple but transformative idea that leads people to inspire greatness. ----------- ‘A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book’ Forbes

Hvorfor er nogle mennesker og virksomheder mere innovtative, indflydelsesrige og mere profitable end andre? Med "Start With Why" får du måske svaret. Her har forfatter Simon Sinek undersøgt de ledere, der har haft størst indflydelse på vores verden. Han har fundet ud af, at de alle tænker, handler og kommunikerer på den samme måde, og at det er fuldstændigt modsat hvad allea ndre gør. Her analyseres Martin Luther King Jr., Steve Jobs og mange flere i et forsøg på at finde ud af hvordan man som leder inspirerer og motiverer sine medarbejdere.

Hvorfor er nogle mennesker og virksomheder mere innovtative, indflydelsesrige og mere profitable end andre? Med "Start With Why" får du måske svaret. Her har forfatter Simon Sinek undersøgt de ledere, der har haft størst indflydelse på vores verden. Han har fundet ud af, at de alle tænker, handler og kommunikerer på den samme måde, og at det er fuldstændigt modsat hvad allea ndre gør. Her analyseres Martin Luther King Jr., Steve Jobs og mange flere i et forsøg på at finde ud af hvordan man som leder inspirerer og motiverer sine medarbejdere.