Service Management and Marketing

Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers. With a wide base of examples, Christian Grönroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers. Service logic and service management are all about customer-focused outside-in management, using current academic research and business practice to make organizations more successful in the service-based economy. The author has created a unique set of YouTube video lectures, one per chapter, to enhance the chapter topics and further bring the concepts to life: https://www.youtube.com/watch?v=Ok5aU-aB3VI&list=PLGI2ZA6GM9FsuxR0RV9VATJjLfPEzQVh-

Written by a leading pioneer in the field,the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers. With a wide base of examples, Christian Grönroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers. Service logic and service management are all about customer-focused outside-in management, using current academic research and business practice to make organizations more successful in the service-based economy. The author has created a unique set of YouTube video lectures, one per chapter, to enhance the chapter topics and further bring the concepts to life: https://www.youtube.com/watch?v=Ok5aU-aB3VI&list=PLGI2ZA6GM9FsuxR0RV9VATJjLfPEzQVh-

"Service Management and Marketing" undersøger hvordan ledelse i marketing function i årenes løb er blevet en post der skal varetages af topledere. På den måde er organiseringen og udførelsen af marketing blevet ansvaret på tværs af afdelinger i en organisation. Bogen er skrevet af Christian Gronroos, en pioner i feltet, og har i denne reviderede, fjerde udgave taget den seneste viden om, hvordan service management og marketing kan ses fra Service Profit Logic vinkel. "Service Management and Marketing" giver den professionelle den nødvendige viden, så de kan møde fremtidens krav, både fra kunder og internt i organisationer.

"Service Management and Marketing" undersøger hvordan ledelse i marketing function i årenes løb er blevet en post der skal varetages af topledere. På den måde er organiseringen og udførelsen af marketing blevet ansvaret på tværs af afdelinger i en organisation. Bogen er skrevet af Christian Gronroos, en pioner i feltet, og har i denne reviderede, fjerde udgave taget den seneste viden om, hvordan service management og marketing kan ses fra Service Profit Logic vinkel. "Service Management and Marketing" giver den professionelle den nødvendige viden, så de kan møde fremtidens krav, både fra kunder og internt i organisationer.