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LOVED: How to Rethink Marketing for Tech Products (3, 2022) | Lauchengco,Martina Lauchengco
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LOVED: How to Rethink Marketing for Tech Products (3, 2022) | Lauchengco,Martina Lauchengco

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John Wiley & Sons IncØkonomi, finans, erhvervsliv og ledelse

Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform pr

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