Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition - Vanitha Swaminathan - Paperback Bog - Pearson Education Limited - 2019 - Engelsk - Booktok.dk

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and pr

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355009

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1-3 dage

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