Cultural Strategy - Using Innovative Ideologies to Build Breakthrough Brands - Douglas Holt - Paperback Bog - Oxford University Press - 2012 - Engelsk - Booktok.dk

How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry''s, and Jack Daniel''s? Conventional models of strategy and innovation simply don''t work. The most influential ideas on innovation are shaped by the worldvi

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