Positioning: The Battle for Your Mind - Al Ries - Paperback Bog - McGraw-Hill Education - Europe - 2001 - Engelsk - Booktok.dk

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer''s mind-one that reflects a company''s own strengths and weak

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