Positioning: The Battle for Your Mind, 20th Anniversary Edition - Al Ries - Hardback Bog - McGraw-Hill Education - Europe - 2000 - Engelsk - Booktok.dk

The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a position in a prospective customers mind that reflects a companys own strengths and weaknesses as well as those

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