Narrative and Numbers The Value of Stories in Business - The Value of Stories in Business - Aswath Damodaran - Hardback Bog - Columbia University Press - 2017 - Engelsk - Booktok.dk

How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives

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