Consumer Behaviour and Social Network Sites - The Impact of Negative Word of Mouth - Sarah Zaraket - Hardback Bog - Taylor & Francis Ltd - 2020 - Engelsk - Booktok.dk
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Consumer Behaviour and Social Network Sites - The Impact of Negative Word of Mouth - Sarah Zaraket - Hardback Bog - Taylor & Francis Ltd - 2020 - Engelsk - Booktok.dk
This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how cons
Varenr.: 151639Levering: 1-3 dage
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