Consumer Behaviour A European Outlook - A European Outlook - Havard Hansen - Paperback Bog - Pearson Education Limited - 2011 - Engelsk - Booktok.dk

The second European edition of Schiffman and Kanuk''s classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. The tex

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