Melissa A. Schilling Strategic Management of Technological Innovation
281,25 kr
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Produktbeskrivelse
Analyze. Formulate. Implement. Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
Produktspecifikationer
Mærke: Melissa A. Schilling
Varenr.: SX104498939
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