Schilling Strategic Management of Technological Innovation
Schilling•Bog
224 kr
Ikke på lager
Produktbeskrivelse
Analyze. Formulate. Implement. Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
Produktspecifikationer
Mærke: Schilling
Varenr.: SX105891727
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