Yield

Named by the New Yorker as one of the best books of 2022, this posthumously published work serves as the fourth and final volume in Anne Truitt’s remarkable series of journals “Anne Truitt’s Yield has a tone that is rich and spare, considered and sensuous, inward-looking and utterly vibrant and vivid, fully alive in the world, inspiring for the reader.”—Colm Tóibín, author of The Master “Impressive. . . . Truitt lyrically looks back on 80 years of life. . . . [T]hese daily entries . . . offer a version of Truitt free of artifice as she meditates on the sacred and mundane. . . . This sparks with intelligence.”— Publishers Weekly “Truitt wrote as she sculpted, returning to the past again and again to find fresh truths. . . . A model of discipline and open-ended inquiry and a welcome counterweight to the kind of anxieties that so often accompany a creative practice.”—Megan O’Grady, New Yorker “In its stripped-down intimacy, Yield shows Truitt at her most eloquent in demonstrating, as her sculptures do, that all revelation in art is self-revelation.”—Donna Rifkind, Wall Street Journal In the spring of 1974, the artist Anne Truitt (1921–2004) committed herself to keeping a journal for a year. She would continue the practice, sometimes intermittently, over the next six years, writing in spiral-bound notebooks and setting no guidelines other than to “let the artist speak.” These writings were published as Daybook: The Journal of an Artist (1982). Two other journal volumes followed: Turn (1986) and Prospect (1996). This book, the final volume, comprises journals the artist kept from the winter of 2001 to the spring of 2002, two years before her death. In Yield , Truitt’s unflinching honesty is on display as she contemplates her place in the world and comes to terms with the intellectual, practical, emotional, and spiritual issues that an artist faces when reconciling her art with her life, even as that life approaches its end. Truitt illuminates a life and career in which the demands, responsibilities, and rewards of family, friends, motherhood, and grandmotherhood are ultimately accepted, together with those of a working artist.

Named by the New Yorker as one of the best books of 2022, this posthumously published work serves as the fourth and final volume in Anne Truitt’s remarkable series of journals “Anne Truitt’s Yield has a tone that is rich and spare, considered and sensuous, inward-looking and utterly vibrant and vivid, fully alive in the world, inspiring for the reader.”—Colm Tóibín, author of The Master “Impressive. . . . Truitt lyrically looks back on 80 years of life. . . . [T]hese daily entries . . . offer a version of Truitt free of artifice as she meditates on the sacred and mundane. . . . This sparks with intelligence.”— Publishers Weekly “Truitt wrote as she sculpted, returning to the past again and again to find fresh truths. . . . A model of discipline and open-ended inquiry and a welcome counterweight to the kind of anxieties that so often accompany a creative practice.”—Megan O’Grady, New Yorker “In its stripped-down intimacy, Yield shows Truitt at her most eloquent in demonstrating, as her sculptures do, that all revelation in art is self-revelation.”—Donna Rifkind, Wall Street Journal In the spring of 1974, the artist Anne Truitt (1921–2004) committed herself to keeping a journal for a year. She would continue the practice, sometimes intermittently, over the next six years, writing in spiral-bound notebooks and setting no guidelines other than to “let the artist speak.” These writings were published as Daybook: The Journal of an Artist (1982). Two other journal volumes followed: Turn (1986) and Prospect (1996). This book, the final volume, comprises journals the artist kept from the winter of 2001 to the spring of 2002, two years before her death. In Yield , Truitt’s unflinching honesty is on display as she contemplates her place in the world and comes to terms with the intellectual, practical, emotional, and spiritual issues that an artist faces when reconciling her art with her life, even as that life approaches its end. Truitt illuminates a life and career in which the demands, responsibilities, and rewards of family, friends, motherhood, and grandmotherhood are ultimately accepted, together with those of a working artist.

A deeply researched insider's account of Google's epic two-decade campaign to dominate online advertising by any means necessary. Everyone knows Google as the world's most iconic search engine. But over the past twenty years, it has also bought, built, and bullied its way to control of the online advertising market. It has cornered the market so completely that they are often the buyer, seller, and intermediary in a single transaction. In this gripping work of narrative journalism, former advertising executive Ari Paparo tells the story of how Google--starting in the mid-2000s with its initial near-monopoly on text ads (the ones you see alongside its search results)--began to look for ways to obtain a similar stranglehold on the display advertising market (the boxes and rectangles on most every website). It found its edge, as it always has, in new technology--the acquisition of a leading "ad exchange" that allowed display ads to be bought and sold in milliseconds, with users operating more like Wall Street traders in pursuit of marginal but cumulatively huge profits ("yield") than Mad Men-style creatives. By the mid-2010s, the company with the founding motto of "Don't be evil" was systematically using a suite of secret projects with names like "Bernanke," "Poirot," and "Bell" to squeeze, gaslight, and manipulate its partners and the market to its will. As Google's ultimate power play became obvious, a shifting alliance of companies, including tech and communications giants like Microsoft, AT&T, and Verizon, and traditional publishers like Rupert Murdoch's News Corp, The Daily Mail, and Gannett, moved to stop them but ultimately fell short--leaving the question of whether one company could control the future of media and journalism hanging in the balance. Now, the Department of Justice and the courts are the last line of defense, with calls to break up the company and unravel the advertising empire. Drawing from dozens of first-hand accounts, thousands of pages of court documents, and the author's experience as an employee of many of the companies involved, Yield is a gripping story of technological innovation, hard-nosed politics, and how the business of modern advertising really works.

A deeply researched insider's account of Google's epic two-decade campaign to dominate online advertising by any means necessary. Everyone knows Google as the world's most iconic search engine. But over the past twenty years, it has also bought, built, and bullied its way to control of the online advertising market. It has cornered the market so completely that they are often the buyer, seller, and intermediary in a single transaction. In this gripping work of narrative journalism, former advertising executive Ari Paparo tells the story of how Google--starting in the mid-2000s with its initial near-monopoly on text ads (the ones you see alongside its search results)--began to look for ways to obtain a similar stranglehold on the display advertising market (the boxes and rectangles on most every website). It found its edge, as it always has, in new technology--the acquisition of a leading "ad exchange" that allowed display ads to be bought and sold in milliseconds, with users operating more like Wall Street traders in pursuit of marginal but cumulatively huge profits ("yield") than Mad Men-style creatives. By the mid-2010s, the company with the founding motto of "Don't be evil" was systematically using a suite of secret projects with names like "Bernanke," "Poirot," and "Bell" to squeeze, gaslight, and manipulate its partners and the market to its will. As Google's ultimate power play became obvious, a shifting alliance of companies, including tech and communications giants like Microsoft, AT&T, and Verizon, and traditional publishers like Rupert Murdoch's News Corp, The Daily Mail, and Gannett, moved to stop them but ultimately fell short--leaving the question of whether one company could control the future of media and journalism hanging in the balance. Now, the Department of Justice and the courts are the last line of defense, with calls to break up the company and unravel the advertising empire. Drawing from dozens of first-hand accounts, thousands of pages of court documents, and the author's experience as an employee of many of the companies involved, Yield is a gripping story of technological innovation, hard-nosed politics, and how the business of modern advertising really works.