What's Your Problem?

"The author makes a compelling case that we often start solving a problem before thinking deeply about whether we are solving the right problem. If you want the superpower of solving better problems, read this book." -- Eric Schmidt, former CEO, Google Are you solving the right problems ? Have you or your colleagues ever worked hard on something, only to find out you were focusing on the wrong problem entirely? Most people have. In a survey, 85 percent of companies said they often struggle to solve the right problems. The consequences are severe: Leaders fight the wrong strategic battles. Teams spend their energy on low-impact work. Startups build products that nobody wants. Organizations implement "solutions" that somehow make things worse, not better. Everywhere you look, the waste is staggering. As Peter Drucker pointed out, there's nothing more dangerous than the right answer to the wrong question. There is a way to do better. The key is reframing , a crucial, underutilized skill that you can master with the help of this book. Using real-world stories and unforgettable examples like "the slow elevator problem," author Thomas Wedell-Wedellsborg offers a simple, three-step method - Frame, Reframe, Move Forward - that anyone can use to start solving the right problems. Reframing is not difficult to learn. It can be used on everyday challenges and on the biggest, trickiest problems you face. In this visually engaging, deeply researched book, you’ll learn from leaders at large companies, from entrepreneurs, consultants, nonprofit leaders, and many other breakthrough thinkers. It's time for everyone to stop barking up the wrong trees. Teach yourself and your team to reframe, and growth and success will follow.

Løser du de rigtige problemer? Har du eller dine kolleger nogensinde arbejdet hårdt med en udfordring – for derefter at finde ud af, at I fokuserede på det helt forkerte problem? Det kender de fleste. 85 procent af virksomhederne i en survey svarede, at de ofte kæmper med at løse de rigtige problemer. Det har alvorlige konsekvenser: Ledere kæmper de forkerte strategiske kampe. Teams bruger energi på ligegyldigt arbejde. Startups bygger produkter, ingen vil have. Organisationer implementerer “løsninger”, der ender med at gøre situationen værre. Spildet er chokerende. Som Peter Drucker har påpeget, er der ikke noget farligere end det rigtige svar på det forkerte spørgsmål. Det kan gøres bedre. Nøglen er reframing; en afgørende og underudnyttet kompetence, du kan tilegne dig med hjælp fra denne bog. Forfatteren Thomas Wedell-Wedellsborg bruger historier fra det virkelige liv og uforglemmelige eksempler som ”problemet med den langsomme elevator” til at beskrive sin enkle tretrins-metode – Frame, Reframe, Gå videre. Alle kan bruge metoden til at få løst de rigtige problemer. Reframing er ikke svært at lære. Det kan bruges både til dine udfordringer i hverdagen og til de største, mest indviklede problemer, du støder på. What’s Your Problem er velskrevet, gennemresearchet, internationalt anerkendt og propfuld af eksempler fra virksomhedsledere, iværksættere, konsulenter, nonprofit-stiftere og mange andre banebrydende tænkere. Læs denne bog og bliv en problemløser med superkræfter.

"The author makes a compelling case that we often start solving a problem before thinking deeply about whether we are solving the right problem. If you want the superpower of solving better problems, read this book." -- Eric Schmidt, former CEO, Google Are you solving the right problems? Have you or your colleagues ever worked hard on something, only to find out you were focusing on the wrong problem entirely? Most people have. In a survey, 85 percent of companies said they often struggle to solve the right problems. The consequences are severe: Leaders fight the wrong strategic battles. Teams spend their energy on low-impact work. Startups build products that nobody wants. Organizations implement "solutions" that somehow make things worse, not better. Everywhere you look, the waste is staggering. As Peter Drucker pointed out, there's nothing more dangerous than the right answer to the wrong question. There is a way to do better. The key is reframing, a crucial, underutilized skill that you can master with the help of this book. Using real-world stories and unforgettable examples like "the slow elevator problem," author Thomas Wedell-Wedellsborg offers a simple, three-step method - Frame, Reframe, Move Forward - that anyone can use to start solving the right problems. Reframing is not difficult to learn. It can be used on everyday challenges and on the biggest, trickiest problems you face. In this visually engaging, deeply researched book, you'll learn from leaders at large companies, from entrepreneurs, consultants, nonprofit leaders, and many other breakthrough thinkers. It's time for everyone to stop barking up the wrong trees. Teach yourself and your team to reframe, and growth and success will follow.