Transmedia Brand Storytelling
Vi har samlet 2 aktuelle varer med samme produktnavn hos Saxo DK på én side.
Denne side samler varer efter forhandler og produktnavn. Det betyder ikke nødvendigvis, at varerne er officielle varianter af samme produkt.
Muligheder hos forhandleren
Vi kan ikke med sikkerhed afgøre, om varerne er varianter eller separate produkter. Sammenlign detaljerne før du går videre.
| Produkt | Varenr. | Pris | Handling |
|---|---|---|---|
| Transmedia Brand Storytelling | 9789819940004 | 299,95 kr | Til butik |
| Transmedia Brand Storytelling | 9789819940004 | 299,95 kr | Til butik |
Produktdetaljer
Transmedia Brand Storytelling
299,95 kr
Til butik- Varenr.:
- 9789819940004
This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.
Læs mere hos Saxo DKTransmedia Brand Storytelling
299,95 kr
Til butik- Varenr.:
- 9789819940004
This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.
Læs mere hos Saxo DKOplysningerne kommer fra Saxo DKs aktuelle produktdata.