The Lean Startup

THE INTERNATIONAL BESTSELLING SENSATION ' The Lean Startup changes everything.' - Harvard Business Review ---------- Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late. With over a million copies sold across the globe, now is your time to think Lean.

THE INTERNATIONAL BESTSELLING SENSATION ' The Lean Startup changes everything.' - Harvard Business Review ---------- Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late. With over a million copies sold across the globe, now is your time to think Lean.

THE INTERNATIONAL BESTSELLING SENSATION ' The Lean Startup changes everything.' - Harvard Business Review ---------- Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late. With over a million copies sold across the globe, now is your time to think Lean.

Det er desværre sandt, men mange nye virksomheder kollapser og fejler. De fleste af opstartsvirksomhedernes fejl er dog mulige at forhindre. "The Lean Startup" præsenterer læseren for en frisk og innovative tilgang, der er i færd med at ændre måden hvorpå virksomheder bliver opbygget og nye produkter bliver lanceret over hele kloden. Den gode virksomhedsopstart handler ifølge "The Lean Startup" om at lære, hvad virksomhedens kunder står og mangler. Den handler om konstant at afprøve og teste virksomhedens vision og om at tilpasse sig omverdenen - før det er for sent.

Det er desværre sandt, men mange nye virksomheder kollapser og fejler. De fleste af opstartsvirksomhedernes fejl er dog mulige at forhindre. "The Lean Startup" præsenterer læseren for en frisk og innovative tilgang, der er i færd med at ændre måden hvorpå virksomheder bliver opbygget og nye produkter bliver lanceret over hele kloden. Den gode virksomhedsopstart handler ifølge "The Lean Startup" om at lære, hvad virksomhedens kunder står og mangler. Den handler om konstant at afprøve og teste virksomhedens vision og om at tilpasse sig omverdenen - før det er for sent.

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs--in companies of all sizes--a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs--in companies of all sizes--a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs-in companies of all sizes-a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs-in companies of all sizes-a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

De fleste nystartede virksomheder mislykkes, men med "The Lean Startup" kan du få et indblik i, hvilke fejl nystartede virksomheder typisk laver og hertil, hvordan du som nyopstartet virksomhed kan forebygge, at disse fejl opstår. "The Lean Startup" er en ny tilgang, der er med til at revolutionere den måde, hvorpå virksomheder bliver bygget op og hertil hvordan nye produkter lanceres. Tilgangen i "The Lean Startup" fremmer virksomheder, der er stærk på kapitalen og der gennem menneskelig kreativitet kan blive mere effektiv. Eric Ries tilbyder dig en måde at teste din vision på, således du kan justere og tilpasse, inden det er for sent.

De fleste nystartede virksomheder mislykkes, men med "The Lean Startup" kan du få et indblik i, hvilke fejl nystartede virksomheder typisk laver og hertil, hvordan du som nyopstartet virksomhed kan forebygge, at disse fejl opstår. "The Lean Startup" er en ny tilgang, der er med til at revolutionere den måde, hvorpå virksomheder bliver bygget op og hertil hvordan nye produkter lanceres. Tilgangen i "The Lean Startup" fremmer virksomheder, der er stærk på kapitalen og der gennem menneskelig kreativitet kan blive mere effektiv. Eric Ries tilbyder dig en måde at teste din vision på, således du kan justere og tilpasse, inden det er for sent.