The Last Mile

A gripping thriller from David Baldacci, The Last Mile is perfect for fans of Lee Child and James Patterson. Memories can be a real killer. Melvin Mars awaits his fate on Death Row. He was one of America's most promising football stars until, aged twenty, he was arrested and convicted for the murder of his parents just as he was due to begin a very lucrative contract with the NFL. When Amos Decker, newly appointed special agent with the FBI, hears the news that Melvin was saved in the final seconds before his execution because someone has confessed to the killings, he persuades his boss to allow him to carry out an investigation into the Mars murders. There are facts about the case which don't add up, and as the investigation deepens, Decker and his team uncover layer upon layer of lies and deception which are rooted at a time in American history which most would rather forget, but some seem keen to remember. There is someone out there with a lot to hide, and a secret that everyone is looking for. A race against time ensues because, when revealed, that information threatens to tear apart the corridors of power at the very highest level. The case proves to be life-changing for both Mars and Decker in ways that neither could ever have imagined. The Last Mile is the second in the Amos Decker series, following Memory Man . Continue the investigative thrillers with The Fix .

A gripping thriller from David Baldacci, The Last Mile is perfect for fans of Lee Child and James Patterson. Memories can be a real killer. Melvin Mars awaits his fate on Death Row. He was one of America's most promising football stars until, aged twenty, he was arrested and convicted for the murder of his parents just as he was due to begin a very lucrative contract with the NFL. When Amos Decker, newly appointed special agent with the FBI, hears the news that Melvin was saved in the final seconds before his execution because someone has confessed to the killings, he persuades his boss to allow him to carry out an investigation into the Mars murders. There are facts about the case which don't add up, and as the investigation deepens, Decker and his team uncover layer upon layer of lies and deception which are rooted at a time in American history which most would rather forget, but some seem keen to remember. There is someone out there with a lot to hide, and a secret that everyone is looking for. A race against time ensues because, when revealed, that information threatens to tear apart the corridors of power at the very highest level. The case proves to be life-changing for both Mars and Decker in ways that neither could ever have imagined. The Last Mile is the second in the Amos Decker series, following Memory Man . Continue the investigative thrillers with The Fix .

Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial "last mile" where consumers come to their website, store, or sales representatives and make a choice. In The Last Mile , Dilip Soman shows how to use insights from behavioral science in order to close that gap. Beginning with an introduction to the last mile problem and the concept of choice architecture, the book takes a deep dive into the psychology of choice, money, and time. It explains how to construct behavioral experiments and understand the data on preferences that they provide. Finally, it provides a range of practical tools with which to overcome common last mile difficulties. The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations’ last mile problems, whether they work in business, government, or the nonprofit sector. Appealing to anyone who was fascinated by Dan Ariely’s Predictably Irrational , Richard Thaler and Cass Sunstein’s Nudge , or Daniel Kahneman’s Thinking, Fast and Slow but was not sure how those insights could be practically applied, The Last Mile is full of solid, concrete advice on how to put the lessons of behavioral science to work.

Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial "last mile" where consumers come to their website, store, or sales representatives and make a choice. In The Last Mile , Dilip Soman shows how to use insights from behavioral science in order to close that gap. Beginning with an introduction to the last mile problem and the concept of choice architecture, the book takes a deep dive into the psychology of choice, money, and time. It explains how to construct behavioral experiments and understand the data on preferences that they provide. Finally, it provides a range of practical tools with which to overcome common last mile difficulties. The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations’ last mile problems, whether they work in business, government, or the nonprofit sector. Appealing to anyone who was fascinated by Dan Ariely’s Predictably Irrational , Richard Thaler and Cass Sunstein’s Nudge , or Daniel Kahneman’s Thinking, Fast and Slow but was not sure how those insights could be practically applied, The Last Mile is full of solid, concrete advice on how to put the lessons of behavioral science to work.