The Culture Map

An international business expert helps you understand and navigate cultural differences in this "brilliant guide to what all business leaders need to know right now" (Marshall Goldsmith, author of the New York Times and global bestseller What Got You Here Won't Get You There ) When it comes to communication styles, Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map , INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.

Uanset om du arbejder på et hjemmekontor eller i udlandet, så kræver forretningssucces i vores globaliserede og virtuelle verden, at du besidder færdigheder, som gør dig i stand til at navigere gennem kulturelle forskelle. Disse færdigheder hjælper eksperten på feltet, Erin Meyer, dig derfor med at opøve i bogen "The Culture Map". Når du færdes i en forretningsverden, hvor amerikanere giver tre positive kommentarer inden de nævner det negative, hvor franskmænd, hollændere og tyskere siger tingene direkte, hvor latinamerikanere og asiater er vant til hierarki, og hvor skandinaver bedst kan lide en jordnær chef, kan resultatet af jeres interaktioner være interessant og morsomt, men også katastrofalt. I "The Culture Map" hjælper Erin Meyer dig derfor med at undgå de kulturelle fælder, der bringer både karrierer og handler i fare. Det gør hun gennem en felttestet model, der lærer dig at afkode, hvordan kulturelle forskelle påvirker international handel. Hun kombinerer således en klog og analytisk ramme med en række praktiske råd, som gør det muligt for dig at få succes i en global verden.

Uanset om du arbejder på et hjemmekontor eller i udlandet, så kræver forretningssucces i vores globaliserede og virtuelle verden, at du besidder færdigheder, som gør dig i stand til at navigere gennem kulturelle forskelle. Disse færdigheder hjælper eksperten på feltet, Erin Meyer, dig derfor med at opøve i bogen "The Culture Map". Når du færdes i en forretningsverden, hvor amerikanere giver tre positive kommentarer inden de nævner det negative, hvor franskmænd, hollændere og tyskere siger tingene direkte, hvor latinamerikanere og asiater er vant til hierarki, og hvor skandinaver bedst kan lide en jordnær chef, kan resultatet af jeres interaktioner være interessant og morsomt, men også katastrofalt. I "The Culture Map" hjælper Erin Meyer dig derfor med at undgå de kulturelle fælder, der bringer både karrierer og handler i fare. Det gør hun gennem en felttestet model, der lærer dig at afkode, hvordan kulturelle forskelle påvirker international handel. Hun kombinerer således en klog og analytisk ramme med en række praktiske råd, som gør det muligt for dig at få succes i en global verden.

An international business expert helps you understand and navigate cultural differences in this "brilliant guide to what all business leaders need to know right now" (Marshall Goldsmith, author of the New York Times and global bestseller What Got You Here Won't Get You There ) When it comes to communication styles, Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map , INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.

An international business expert helps you understand and navigate cultural differences in this "brilliant guide to what all business leaders need to know right now" (Marshall Goldsmith, author of the New York Times and global bestseller What Got You Here Won't Get You There ) When it comes to communication styles, Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map , INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.