Switch

'A fantastic book.' WIRED 'Witty and instructive.' WALL STREET JOURNAL 'Invaluable for anyone wanting to make long-lasting change a reality.' BBC FOCUS 'A must-read.' FORBES ______________________________________________ We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need to understand how our minds function in order to unlock shortcuts to switch up our behaviours. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results. In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change.

Brought to you by Penguin.Change is hard. It doesn't have to be.We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.(c) Chip and Dan Heath 2020 (P) Penguin Audio 2020

Brought to you by Penguin.Change is hard. It doesn't have to be.We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.(c) Chip and Dan Heath 2020 (P) Penguin Audio 2020

'A fantastic book.' WIRED 'Witty and instructive.' WALL STREET JOURNAL 'Invaluable for anyone wanting to make long-lasting change a reality.' BBC FOCUS 'A must-read.' FORBES ______________________________________________ We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need to understand how our minds function in order to unlock shortcuts to switch up our behaviours. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results. In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change.

Forandringer er svære. De ændrer dagligdagens rytme og sluger tid, og alt for tit giver vi op ved det allerførste tegn på modstand. I ”Switch” opfordrer Chip og Dan Heath læseren til at se på målet snarere end forhindringerne på vejen. Ifølge Heath-brødrene behøves vi kun at forstå, hvordan vores hjerner fungerer for at finde frem til genveje til at forandre vores adfærd. Med simple metoder til hjælp, kan man opnå de mest utrolige resultater. ”Switch” illustrerer de to brødres idéer med videnskabelige studier og utrolige eksempler på kovendinger fra virkeligheden.

Forandringer er svære. De ændrer dagligdagens rytme og sluger tid, og alt for tit giver vi op ved det allerførste tegn på modstand. I ”Switch” opfordrer Chip og Dan Heath læseren til at se på målet snarere end forhindringerne på vejen. Ifølge Heath-brødrene behøves vi kun at forstå, hvordan vores hjerner fungerer for at finde frem til genveje til at forandre vores adfærd. Med simple metoder til hjælp, kan man opnå de mest utrolige resultater. ”Switch” illustrerer de to brødres idéer med videnskabelige studier og utrolige eksempler på kovendinger fra virkeligheden.

PLAYER ONE: REMY objective: steal brother's girlfriendwork the tattoo shoppierceskateboardplay drumsbe the hotter twin PLAYER TWO: FAUNA objective: snacksdress in all pinkexcel in favorite RPG gameplay with kittensbeat V for Valin sWitch is a masc loves femme, contemporary dark sapphic romantic comedy. SWITCH: a sapphic rom-com. This tale is a slice of life story about a girl who falls for her brother's twin sister. They begin a hilarious and steamy relationship that revolves around video games, pop culture, and lesbian love. Start game?

During the latter phases of Covid, Isobel Williams completed her celebrated translations of the polyamorous ancient Roman poet Catullus. The poems that proved impossible when she prepared Shibari Carmina, published to acclaim in 2021, finally surrendered to her. 'Translating Catullus has been, for me, like cage fighting with two opponents, not just A Top Poet, but the schoolgirl I was, trained to show the examiner that she knew what each word meant.' The conflict was resolved by a third component, the context of shibari, a Japanese form of rope bondage with its own knotty terminology. Due to its severe restraints Catullus came alive in all his 'tormented intelligence and romantic versatility'. Critics called the work 'explosive and impactful', 'one of the most exciting translation volumes of recent years', 'lyrical, funny, engaging, and insightful', 'a bracingly foul, but also a shrewd and funny Catullus' – 'Isobel Williams' naughty translation puts the Roman poet in a bondage dungeon.' He will never be quite the same again. Switch joins Carcanet's Classics series. Like its incomplete predecessor it is illustrated with bondage drawings by the translator herself. She adds a 'who shagged whom' chart so readers can move confidently from one engagement to the next.

During the latter phases of Covid, Isobel Williams completed her celebrated translations of the polyamorous ancient Roman poet Catullus. The poems that proved impossible when she prepared Shibari Carmina, published to acclaim in 2021, finally surrendered to her. 'Translating Catullus has been, for me, like cage fighting with two opponents, not just A Top Poet, but the schoolgirl I was, trained to show the examiner that she knew what each word meant.' The conflict was resolved by a third component, the context of shibari, a Japanese form of rope bondage with its own knotty terminology. Due to its severe restraints Catullus came alive in all his 'tormented intelligence and romantic versatility'. Critics called the work 'explosive and impactful', 'one of the most exciting translation volumes of recent years', 'lyrical, funny, engaging, and insightful', 'a bracingly foul, but also a shrewd and funny Catullus' – 'Isobel Williams' naughty translation puts the Roman poet in a bondage dungeon.' He will never be quite the same again. Switch joins Carcanet's Classics series. Like its incomplete predecessor it is illustrated with bondage drawings by the translator herself. She adds a 'who shagged whom' chart so readers can move confidently from one engagement to the next.

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch , the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: - The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients - The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping - The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch , the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: - The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients - The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping - The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.