Survival of the Richest

Five mysterious billionaires summoned Douglas Rushkoff to a desert resort for a private talk. The subject? How to survive the "Event": the societal collapse they know is coming. Rushkoff argues that these men were under the influence of The Mindset, a Silicon Valley-style certainty that they and their cohort can escape a disaster of their own making-as long as they have enough money and the right technology. Rushkoff traces the origins of The Mindset in science and technology through its current expression in missions to Mars, island bunkers, AI futurism, and the metaverse. Through fascinating characters-master programmers who want to remake the world as if redesigning a video game and bankers who return from Burning Man convinced incentivized capitalism will prevent environmental disasters-Rushkoff explains why those with the most power to change the world have no interest in doing so. He argues that the only way to survive the coming catastrophe is to ensure it doesn't happen by rediscovering community, mutual aid, and human interdependency. Anticipating the mass layoffs and institutional collapse that have recently rocked Silicon Valley, Rushkoff's Survival of the Richest is "a necessary and timely read" (Los Angeles Review of Books) with a prophetic message about the future of tech and our human community.

Five mysterious billionaires summoned Douglas Rushkoff to a desert resort for a private talk. The subject? How to survive the "Event": the societal collapse they know is coming. Rushkoff argues that these men were under the influence of The Mindset, a Silicon Valley-style certainty that they and their cohort can escape a disaster of their own making-as long as they have enough money and the right technology. Rushkoff traces the origins of The Mindset in science and technology through its current expression in missions to Mars, island bunkers, AI futurism, and the metaverse. Through fascinating characters-master programmers who want to remake the world as if redesigning a video game and bankers who return from Burning Man convinced incentivized capitalism will prevent environmental disasters-Rushkoff explains why those with the most power to change the world have no interest in doing so. He argues that the only way to survive the coming catastrophe is to ensure it doesn't happen by rediscovering community, mutual aid, and human interdependency. Anticipating the mass layoffs and institutional collapse that have recently rocked Silicon Valley, Rushkoff's Survival of the Richest is "a necessary and timely read" (Los Angeles Review of Books) with a prophetic message about the future of tech and our human community.

‘A devastating portrait of the cultures and logics underlying big tech. Rushkoff is going to make you mad enough to fight back. A vital, lucid, and enraging read.’ Naomi Klein, author of This Changes Everything The tech elite have a plan to survive the apocalypse: they want to leave us all behind. When Douglas Rushkoff was summoned to the desert to a private talk for the rich and powerful, he learned about ‘The Mindset’: a theory that inevitable societal catastrophe can be evaded by individuals with enough money and the right technology. Here, Rushkoff traces the evolution of The Mindset through its origins in science and technology to its current expression in missions to Mars, island bunkers, and the Metaverse. This mind-blowing work of social analysis shows us how to transcend the landscape The Mindset has created — a world alive with algorithms and intelligences actively rewarding our most selfish tendencies — and rediscover community, mutual aid, and human interdependency.

'A devastating portrait of the cultures and logics underlying big tech. Rushkoff is going to make you mad enough to fight back. A vital, lucid, and enraging read.' Naomi Klein, author of This Changes Everything The tech elite have a plan to survive the apocalypse: they want to leave us all behind. When Douglas Rushkoff was summoned to the desert to a private talk for the rich and powerful, he learned about 'The Mindset': a theory that inevitable societal catastrophe can be evaded by individuals with enough money and the right technology. Here, Rushkoff traces the evolution of The Mindset through its origins in science and technology to its current expression in missions to Mars, island bunkers, and the Metaverse. This mind-blowing work of social analysis shows us how to transcend the landscape The Mindset has created - a world alive with algorithms and intelligences actively rewarding our most selfish tendencies - and rediscover community, mutual aid, and human interdependency.

Five mysterious billionaires summoned Douglas Rushkoff to a desert resort for a private talk. The topic? How to survive The Event: the societal catastrophe they know is coming. Rushkoff came to understand that these men were under the influence of The Mindset, a Silicon Valley-style certainty that they can break the laws of physics, economics and morality to escape a disaster of their own making-as long as they have enough money and the right technology. In Survival of the Richest, Rushkoff traces the origins of The Mindset in science and technology through its current expression in missions to Mars, island bunkers and the Metaverse. This mind-blowing work of social analysis shows us how to transcend the landscape The Mindset created-a world alive with algorithms and intelligences actively rewarding our most selfish tendencies-and rediscover community, mutual aid and human interdependency. Instead of changing the people, he argues, we can change the programme.

Five mysterious billionaires summoned Douglas Rushkoff to a desert resort for a private talk. The topic? How to survive The Event: the societal catastrophe they know is coming. Rushkoff came to understand that these men were under the influence of The Mindset, a Silicon Valley-style certainty that they can break the laws of physics, economics and morality to escape a disaster of their own making-as long as they have enough money and the right technology. In Survival of the Richest, Rushkoff traces the origins of The Mindset in science and technology through its current expression in missions to Mars, island bunkers and the Metaverse. This mind-blowing work of social analysis shows us how to transcend the landscape The Mindset created-a world alive with algorithms and intelligences actively rewarding our most selfish tendencies-and rediscover community, mutual aid and human interdependency. Instead of changing the people, he argues, we can change the programme.