Supply Chain Management

"Supply Chain Management" von Sunil Chopra und Peter Meindl ist das weltweite Standardwerk zum Lieferkettenmanagement - jetzt erstmals in einer deutschen Ausgabe verfügbar.

"Supply Chain Management" von Sunil Chopra und Peter Meindl ist das weltweite Standardwerk zum Lieferkettenmanagement - jetzt erstmals in einer deutschen Ausgabe verfügbar.

This textbook is a comprehensive introduction to how supply chain management (SCM) makes important contributions in creating competitive advantages. Managing global supply chain has become one of the contemporary key business issues. In 16 chapters, this book discusses the answers and perspectives that can be used to develop effective and efficient solutions in supply chains from an applied perspective. Topics include, among others, SCM strategy, performance management, digital supply chains, Sales & Operations Planning, supply chain design, strategic sourcing, supply chain innovation and human aspects of SCM. Of particular importance in this book, is the presentation of a wide range of normative models and theories which are of significant value to masters, MBA and undergraduate level students, although practitioners will also find the textbook helpful in addressing everyday problems in supply chains. The content of this book is relevant not only for manufacturers but also for other industries such as retailing and service companies as well as the public sector. Finally, the theoretical part of the textbook is supplemented with exemplary cases from various Danish organizations that are dealing with some of the key issues in SCM presented in this book.