Sports Economics

Sports Economics is the ideal introduction for all sport management and sport policy students and those for whom economics is a relatively new area of study. The book will also provide an ideal introduction to sports economics for economics students new to the area. Specifically designed to make economics accessible the context of sport is the focus of analysis, ensuring that this book is lively, accessible and approachable. The full scope of the sports economy is examined, covering the three main arenas in which sport takes place - mass participation, professional sports and sports events. The key elements of the economic representation of these three markets are considered, such as the underlying demand for and supply of these sports, together with the main policy issues affecting them Whilst truly international in scope, it focuses particularly on specific comparisons between the US, the UK and mainland Europe. The breadth of discussion and international emphasis is brought to life by a detailed discussion of the evidence throughout the book to illustrate the key themes discussed – ideal for both lecturer and student. Reflection questions and boxes are also used in chapters to prompt the reader to think about specific points as well as to provide the context for specific theoretical or empirical contributions that have been used to analyze sport.

Sports Economics is the ideal introduction for all sport management and sport policy students and those for whom economics is a relatively new area of study. The book will also provide an ideal introduction to sports economics for economics students new to the area. Specifically designed to make economics accessible the context of sport is the focus of analysis, ensuring that this book is lively, accessible and approachable. The full scope of the sports economy is examined, covering the three main arenas in which sport takes place - mass participation, professional sports and sports events. The key elements of the economic representation of these three markets are considered, such as the underlying demand for and supply of these sports, together with the main policy issues affecting them Whilst truly international in scope, it focuses particularly on specific comparisons between the US, the UK and mainland Europe. The breadth of discussion and international emphasis is brought to life by a detailed discussion of the evidence throughout the book to illustrate the key themes discussed – ideal for both lecturer and student. Reflection questions and boxes are also used in chapters to prompt the reader to think about specific points as well as to provide the context for specific theoretical or empirical contributions that have been used to analyze sport.

Sports Economics is the ideal introduction for all sport management and sport policy students and those for whom economics is a relatively new area of study. The book will also provide an ideal introduction to sports economics for economics students new to the area. Specifically designed to make economics accessible the context of sport is the focus of analysis, ensuring that this book is lively, accessible and approachable. The full scope of the sports economy is examined, covering the three main arenas in which sport takes place - mass participation, professional sports and sports events. The key elements of the economic representation of these three markets are considered, such as the underlying demand for and supply of these sports, together with the main policy issues affecting them Whilst truly international in scope, it focuses particularly on specific comparisons between the US, the UK and mainland Europe. The breadth of discussion and international emphasis is brought to life by a detailed discussion of the evidence throughout the book to illustrate the key themes discussed – ideal for both lecturer and student. Reflection questions and boxes are also used in chapters to prompt the reader to think about specific points as well as to provide the context for specific theoretical or empirical contributions that have been used to analyze sport.

Sport er ikke bare en hobby og fritidsaktivitet i dag - det er big business. Sådan forholder det sig i hvert fald, når sportsklubberne bliver professionaliserede, børsnoterede og finansielle investeringer. Det kræver derfor professionelle og uddannede medarbejdere at forstå de dynamikker der er til stede i driften af en sportsklub. Netop her er ”Sports economics” relevant, da det er den mest dybdegående lærebog på feltet. Bogen behandler blandt andet ligastrukturer, prissætning, markedsføring, tv rettigheder og det noget særprægede arbejdsmarked i sportsverdenen. Derudover behandles også de mere uformelle ting som det image og den integritet som en klub skal vise. Her er det også essentielt at huske på, at driften af en sportsklub befinder sig et sted mellem mange interesser: man skal være økonomisk ansvarlig og samtidig tilgodese alle de passionerede fans, som bærer klubben og er ambassadører for holdet. Dertil har pressen oftest også en intens interesse i klubbens beslutninger og en kritisk tone. Forrykkes balancen mellem disse interesser, vil organisationen ikke fungere optimalt. Denne særprægede opbygning, samt køb og salg af spillere, giver en indbygget risiko i mange beslutninger i branchen, og Roger Blair introducerer her læseren til modeller og teorier der kan bidrage til et kvalificeret beslutningsgrundlag. ”Sports economics” indeholder desuden en lang række praktiske eksempler og uddrag fra dagspressen, for at illustrere den virkelighed som læseren møder. Roger Blair er Ph.D i økonomi fra Michigan University, og er generelt særdeles erfaren på området. Han har skrevet flere lærebøger, blandt andet om intellektuelle rettigheder og økonomi.

Sport er ikke bare en hobby og fritidsaktivitet i dag - det er big business. Sådan forholder det sig i hvert fald, når sportsklubberne bliver professionaliserede, børsnoterede og finansielle investeringer. Det kræver derfor professionelle og uddannede medarbejdere at forstå de dynamikker der er til stede i driften af en sportsklub. Netop her er ”Sports economics” relevant, da det er den mest dybdegående lærebog på feltet. Bogen behandler blandt andet ligastrukturer, prissætning, markedsføring, tv rettigheder og det noget særprægede arbejdsmarked i sportsverdenen. Derudover behandles også de mere uformelle ting som det image og den integritet som en klub skal vise. Her er det også essentielt at huske på, at driften af en sportsklub befinder sig et sted mellem mange interesser: man skal være økonomisk ansvarlig og samtidig tilgodese alle de passionerede fans, som bærer klubben og er ambassadører for holdet. Dertil har pressen oftest også en intens interesse i klubbens beslutninger og en kritisk tone. Forrykkes balancen mellem disse interesser, vil organisationen ikke fungere optimalt. Denne særprægede opbygning, samt køb og salg af spillere, giver en indbygget risiko i mange beslutninger i branchen, og Roger Blair introducerer her læseren til modeller og teorier der kan bidrage til et kvalificeret beslutningsgrundlag. ”Sports economics” indeholder desuden en lang række praktiske eksempler og uddrag fra dagspressen, for at illustrere den virkelighed som læseren møder. Roger Blair er Ph.D i økonomi fra Michigan University, og er generelt særdeles erfaren på området. Han har skrevet flere lærebøger, blandt andet om intellektuelle rettigheder og økonomi.