Speak Like a CEO: Secrets for Commanding Attention and Getting Results

Rise to the top of your industry through engaging, authentic communication—in person and online Great communication is what separates leaders who make it to the top of their organizations. . What are the secrets to owning the room in every situation? You need to know how to engage your audience, tell great stories, ace media interviews, field questions with confidence, and build your brand with a strong social media presence. You can do all this and more—and Speak Like a CEO will get you there. One of today’s most respected experts in leadership communication, Suzanne Bates provides the tools, insights, and practice you need to build your influence by communicating the right way at the right time—every time. Bates walks you through the steps of creating a compelling message, overcoming the pressure to perform, and impressing everyone with a relaxed, comfortable, yet professional, engaging style. Don’t fall for the myth that you either have speaking talent or you don’t. Bates has proven time after time that you can master speaking in every situation if you have the tools. She demystifies the process of preparing to speak to a packed auditorium and making a team meeting productive, simplifying the complex for every audience— even on Twitter and other social media platforms. This timeless guide provides everything you need to deliver a powerful, memorable message that captures the hearts and minds of your audience.

Rise to the top of your industry through engaging, authentic communication—in person and online Great communication is what separates leaders who make it to the top of their organizations. . What are the secrets to owning the room in every situation? You need to know how to engage your audience, tell great stories, ace media interviews, field questions with confidence, and build your brand with a strong social media presence. You can do all this and more—and Speak Like a CEO will get you there. One of today’s most respected experts in leadership communication, Suzanne Bates provides the tools, insights, and practice you need to build your influence by communicating the right way at the right time—every time. Bates walks you through the steps of creating a compelling message, overcoming the pressure to perform, and impressing everyone with a relaxed, comfortable, yet professional, engaging style. Don’t fall for the myth that you either have speaking talent or you don’t. Bates has proven time after time that you can master speaking in every situation if you have the tools. She demystifies the process of preparing to speak to a packed auditorium and making a team meeting productive, simplifying the complex for every audience— even on Twitter and other social media platforms. This timeless guide provides everything you need to deliver a powerful, memorable message that captures the hearts and minds of your audience.

Suzanne Bates, an award-winning TV news anchor turned consultant-to-the-CEOs, has seen it all. In more than 10,000 interviews, she has witnessed business leaders stumble and crumble, and political leaders ruin their chances for election by turning to stone (or mush) in front of crowds and cameras. Now, smart business and political leaders hire her to get them in shape for potentially grueling interviews and speeches. In Speak Like a CEO, she shares the communication success secrets she teaches in her speaking, including to her impressive client list, which includes AT&T, Harvard Business School, Boston College, Ernst & Young, Fleet Bank and the North American Management Corporation. Her user-friendly approach and tested techniques can help just about anyone - newly minted business managers, seasoned CEOs, and those on the rise in any organization - learn how to develop an authoritative voice and credible presence for any public speaking situation. Divided into three parts, Speak Like a CEO includes everything you need to handle any kind of public speaking event or interview. In Part 1, The Secrets, she shares what she learned from 20 years on TV and radio, and how to develop credibility and authenticity. In Part 2, The Situations, readers will find easy-to-use advice to help them succeed in speeches, presentations, media interviews, Q&A sessions, business meetings, and even business-social conversations. Part 3, The Strategies, provides self-improvement plans (to reach short-term and long-term speaking goals) that can be easily customized to anyone's needs. Plenty of real-world examples to illustrate her points. Readers will learn what Martha Stewart learned the hard way about the importance of communication in a time of crisis. Or what Oprah Winfrey could teach all of us about being interviewed. Or Colin Powell's secret for coming across as authentic every time he speaks. Or what Mario Cuomo does (that anyone can do) to overcome stage fright. Bates's tips and techniques will turn any reader into a public speaker extraordinaire.

Suzanne Bates, an award-winning TV news anchor turned consultant-to-the-CEOs, has seen it all. In more than 10,000 interviews, she has witnessed business leaders stumble and crumble, and political leaders ruin their chances for election by turning to stone (or mush) in front of crowds and cameras. Now, smart business and political leaders hire her to get them in shape for potentially grueling interviews and speeches. In Speak Like a CEO, she shares the communication success secrets she teaches in her speaking, including to her impressive client list, which includes AT&T, Harvard Business School, Boston College, Ernst & Young, Fleet Bank and the North American Management Corporation. Her user-friendly approach and tested techniques can help just about anyone - newly minted business managers, seasoned CEOs, and those on the rise in any organization - learn how to develop an authoritative voice and credible presence for any public speaking situation. Divided into three parts, Speak Like a CEO includes everything you need to handle any kind of public speaking event or interview. In Part 1, The Secrets, she shares what she learned from 20 years on TV and radio, and how to develop credibility and authenticity. In Part 2, The Situations, readers will find easy-to-use advice to help them succeed in speeches, presentations, media interviews, Q&A sessions, business meetings, and even business-social conversations. Part 3, The Strategies, provides self-improvement plans (to reach short-term and long-term speaking goals) that can be easily customized to anyone's needs. Plenty of real-world examples to illustrate her points. Readers will learn what Martha Stewart learned the hard way about the importance of communication in a time of crisis. Or what Oprah Winfrey could teach all of us about being interviewed. Or Colin Powell's secret for coming across as authentic every time he speaks. Or what Mario Cuomo does (that anyone can do) to overcome stage fright. Bates's tips and techniques will turn any reader into a public speaker extraordinaire.