Sketching User Experiences: Getting the Design Right and the Right Design

Sketching User Experiences approaches design and design thinking as something distinct that needs to be better understood—by both designers and the people with whom they need to work— in order to achieve success with new products and systems. So while the focus is on design, the approach is holistic. Hence, the book speaks to designers, usability specialists, the HCI community, product managers, and business executives. There is an emphasis on balancing the back-end concern with usability and engineering excellence (getting the design right) with an up-front investment in sketching and ideation (getting the right design). Overall, the objective is to build the notion of informed design: molding emerging technology into a form that serves our society and reflects its values. Grounded in both practice and scientific research, Bill Buxton’s engaging work aims to spark the imagination while encouraging the use of new techniques, breathing new life into user experience design.

Sketching User Experiences approaches design and design thinking as something distinct that needs to be better understood—by both designers and the people with whom they need to work— in order to achieve success with new products and systems. So while the focus is on design, the approach is holistic. Hence, the book speaks to designers, usability specialists, the HCI community, product managers, and business executives. There is an emphasis on balancing the back-end concern with usability and engineering excellence (getting the design right) with an up-front investment in sketching and ideation (getting the right design). Overall, the objective is to build the notion of informed design: molding emerging technology into a form that serves our society and reflects its values. Grounded in both practice and scientific research, Bill Buxton’s engaging work aims to spark the imagination while encouraging the use of new techniques, breathing new life into user experience design.

Grundlæggeren af Microsoft, Bill Gates, har udtalt, at han og Bill Buxton, der har skrevet bogen ”Sketching User Experience”, tror på, at designlederskab og teknisk ledelse i et samspil driver innovation. Skitsering, prototyping og design er væsentlige dele af processen bag skabelsen af nye produkter. I bogen giver Buxton læseren indsigt i vigtigheden af design i egne virksomheder. Design skal kunne informere, og det skal integreres ind i hjertet af virksomheden, som det understreges i ”Sketching User Experience”. Bogen giver eksempler på både succesrige og katastrofale designeksempler, og med en personlig tilgang giver Bill Buxton en udførlig vejledning i de processer og færdigheder, som giver det gode designresultat.

Grundlæggeren af Microsoft, Bill Gates, har udtalt, at han og Bill Buxton, der har skrevet bogen ”Sketching User Experience”, tror på, at designlederskab og teknisk ledelse i et samspil driver innovation. Skitsering, prototyping og design er væsentlige dele af processen bag skabelsen af nye produkter. I bogen giver Buxton læseren indsigt i vigtigheden af design i egne virksomheder. Design skal kunne informere, og det skal integreres ind i hjertet af virksomheden, som det understreges i ”Sketching User Experience”. Bogen giver eksempler på både succesrige og katastrofale designeksempler, og med en personlig tilgang giver Bill Buxton en udførlig vejledning i de processer og færdigheder, som giver det gode designresultat.