Public Relations: Strategies and Tactics, Global Edition
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| Produkt | Varenr. | Pris | Handling |
|---|---|---|---|
| Public Relations: Strategies and Tactics, Global Edition | 9781292483252 | 599,95 kr | Til butik |
| Public Relations: Strategies and Tactics, Global Edition | 9781292483252 | 599,95 kr | Til butik |
Produktdetaljer
Public Relations: Strategies and Tactics, Global Edition
599,95 kr
Til butik- Varenr.:
- 9781292483252
Public Relations: Strategies and Tactics offers a readable, comprehensive, up-to-date look at public relations that instructors and students alike have praised for over 30 years. You'll find the numerous charts, photos and real-world case studies and examples to be engaging. And the authors' emphasis on ethical responsibility and references to landmark studies and time-honored PR techniques will help you understand the field. The 12th Edition offers a revised chapter structure that provides more continuity between key concepts. An expanded chapter on social media reflects its dominant role in any public relations program or campaign. And a new chapter on careers in public relations encourages you to consider issues from the perspective of a working PR practitioner.
Læs mere hos Saxo DKPublic Relations: Strategies and Tactics, Global Edition
599,95 kr
Til butik- Varenr.:
- 9781292483252
Public Relations: Strategies and Tactics offers a readable, comprehensive, up-to-date look at public relations that instructors and students alike have praised for over 30 years. You'll find the numerous charts, photos and real-world case studies and examples to be engaging. And the authors' emphasis on ethical responsibility and references to landmark studies and time-honored PR techniques will help you understand the field. The 12th Edition offers a revised chapter structure that provides more continuity between key concepts. An expanded chapter on social media reflects its dominant role in any public relations program or campaign. And a new chapter on careers in public relations encourages you to consider issues from the perspective of a working PR practitioner.
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