No One Planned This

The platform owns the relationship you built. Discovery is broken, sameness pays, and the algorithm changes the rules the moment you master them. The "creator middle class" was always a myth, and independence turned out to be the most expensive rent in the business. No One Planned This traces how entertainment got rewired-from Netflix's 2004 streaming pivot through MCNs, infinite feeds, and the collision of TV and social video-until the factory model began eating itself. Then it shows what actually survives when the feed moves on: channels over one-offs, ritual over spikes, identity over anonymous reach, owned rooms over rented land. Written by the analyst who modeled Netflix's early disruption at Wedbush and helped scale Disney-acquired Maker Studios, this is a book about building systems that keep working long after the playbooks and platforms change.

The platform owns the relationship you built. Discovery is broken, sameness pays, and the algorithm changes the rules the moment you master them. The "creator middle class" was always a myth, and independence turned out to be the most expensive rent in the business. No One Planned This traces how entertainment got rewired-from Netflix's 2004 streaming pivot through MCNs, infinite feeds, and the collision of TV and social video-until the factory model began eating itself. Then it shows what actually survives when the feed moves on: channels over one-offs, ritual over spikes, identity over anonymous reach, owned rooms over rented land. Written by the analyst who modeled Netflix's early disruption at Wedbush and helped scale Disney-acquired Maker Studios, this is a book about building systems that keep working long after the playbooks and platforms change.