Misbehaving

Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining. Shortlisted for the Financial Times & McKinsey Business Book of the Year Award

An unexpected affair leads to mind-blowing harmony in this Sea Breeze novel from New York Times bestselling author Abbi Glines. Jason is sick of living in his rock star brother's shadow. So when he ships off to Sea Breeze, Alabama, he's looking for a much deserved escape and a chance to blow off some envious steam. Falling for the local bad girl was definitely not the plan. But as the new duo enjoys some naughty fun in the Alabama sun, Jason learns that even though Jax is the musician in the family, he's not the only brother who can rock someone's world.

An unexpected affair leads to mind-blowing harmony in this Sea Breeze novel from New York Times bestselling author Abbi Glines. Jason is sick of living in his rock star brother's shadow. So when he ships off to Sea Breeze, Alabama, he's looking for a much deserved escape and a chance to blow off some envious steam. Falling for the local bad girl was definitely not the plan. But as the new duo enjoys some naughty fun in the Alabama sun, Jason learns that even though Jax is the musician in the family, he's not the only brother who can rock someone's world.

Richard H. Thaler viser i "Misbehaving" hvordan man kan anskue økonomi fra et psykologisk perspektiv og det perspektivs fordele. Thaler har vundet nobelprisen i økonomi i 2017. Tonen i "Misbehaving" er både oplysende, samtidig med at den er stærkt underholdende. Traditionel økonomi formoder at rationelle handlinger styrer verden. I sin forskningskarriere har Richard H. Thaler undersøgt menneskets rolle i økonomien og fundet frem til, at vi er alt andet end logisk tænkende væsener. Det der kendetegner menneskets forhold til økonomi er først og fremmest, at vi afviger fra det økonomer mener at kunne forudsige.

Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining. Shortlisted for the Financial Times & McKinsey Business Book of the Year Award

Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining. Shortlisted for the Financial Times & McKinsey Business Book of the Year Award

Richard H. Thaler viser i "Misbehaving" hvordan man kan anskue økonomi fra et psykologisk perspektiv og det perspektivs fordele. Thaler har vundet nobelprisen i økonomi i 2017. Tonen i "Misbehaving" er både oplysende, samtidig med at den er stærkt underholdende. Traditionel økonomi formoder at rationelle handlinger styrer verden. I sin forskningskarriere har Richard H. Thaler undersøgt menneskets rolle i økonomien og fundet frem til, at vi er alt andet end logisk tænkende væsener. Det der kendetegner menneskets forhold til økonomi er først og fremmest, at vi afviger fra det økonomer mener at kunne forudsige.