Microeconomics and Behaviour

Exploring the relationship between human behaviour and economic analysis, Microeconomics and Behaviour 2nd Edition establishes the fundamentals of intermediate microeconomics in a clear and narrative style and develops economic intuition about the world around us. The text continually encourages the reader to think like an economist through the development of core analytical tools and Economic Naturalist examples. Distinctive Features Economic Naturalist examples: Updated for the new edition, the text uses Economic Naturalist examples to show how economic principles can be used to explain experiences and observations of everyday life. Throughout the text, these examples demonstrate the relevance of economics by enabling the reader to apply economic concepts to everyday situations and also instil an inclination to do so.* Why do people not haggle in supermarkets?* Why does it pay to be careful with special offers? Business examples: Making content even more relevant for business students, Microeconomics and Behaviour 2nd Edition contains numerous examples that relate to business issues, tackling such questions as:* Why is it good that Uber increases prices in crisis situations?* Why did mobile phone companies pay too much (or too little) for a 3G licence?

Exploring the relationship between human behaviour and economic analysis, Microeconomics and Behaviour 2nd Edition establishes the fundamentals of intermediate microeconomics in a clear and narrative style and develops economic intuition about the world around us. The text continually encourages the reader to think like an economist through the development of core analytical tools and Economic Naturalist examples. Distinctive Features Economic Naturalist examples: Updated for the new edition, the text uses Economic Naturalist examples to show how economic principles can be used to explain experiences and observations of everyday life. Throughout the text, these examples demonstrate the relevance of economics by enabling the reader to apply economic concepts to everyday situations and also instil an inclination to do so.* Why do people not haggle in supermarkets?* Why does it pay to be careful with special offers? Business examples: Making content even more relevant for business students, Microeconomics and Behaviour 2nd Edition contains numerous examples that relate to business issues, tackling such questions as:* Why is it good that Uber increases prices in crisis situations?* Why did mobile phone companies pay too much (or too little) for a 3G licence?

Microeconomics and Behaviour , third edition, is an accessible yet intellectually challenging and engaging textbook for students. It develops core analytical and technical tools and embeds them in a collection of real-world examples and applications to illuminatethe power and versatility of the economic way of thinking. With this approach, students develop economic intuition and are stimulated to think more deeply about the technical tools they learn,and to find more interesting ways to apply them. This enables students to not just understand microeconomics, but to think likeeconomists themselves, and to develop a lasting interest in the discipline. Key Features • Fully updated chapters, including new and expanded material on international labour markets, the gig economy, behavioural game theory and nudge theory. • Extensive pedagogical features such as examples, key terms and definitions, in-chapter exercises, chapter summaries, and review questions and problems. • Economic Naturalist examples that show how economic principles can be used to explain experiences and observationsof everyday life. New examples include: “Why do firms benefit from the gig economy?”, “Why is self-checkout becomingthe norm in shops?”, and “Why do online retailers have flagship stores?”. Connect® Resources Available with McGraw-Hill Education’s Connect®, the well-established online learning platform, which helps faculty andinstitutions improve student outcomes and course delivery efficiency. In addition to math's tutorials and SmartBook, the award winningadaptive reading experience, the new Connect® features for this edition include: • Economic Application Based Activities that provide students with valuable practice, using problem solving skills to applytheir knowledge to realistic scenarios. Students progress from understanding basic concepts to using their knowledge toanalyse complex scenarios and solve problems. • Economic Naturalist graphing questions which have been newly developed to complement this key pedagogical featurefrom the textbook. • Interactive Graphs that help students see the relevance of the subject matter by providing visual displays of real data forstudents to manipulate. All graphs are accompanied by assignable assessment questions and feedback for students. NEW TO CONNECT FOR 2023 In response to customer needs, 58 brand new Problems have been added to Connect to further develop students practical application skills and cement theoretical understanding. To learn more, visit mheducation.co.uk/connect