INSPIRED

Learn to design, build, and scale products consumers can't get enough of How do today's most successful tech companies Amazon, Google, Facebook, Netflix, Tesla design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations dramatically improving their own product efforts. Whether you're an early-stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author's own personal stories and profiles of some of today's most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new sharing the latest practices and techniques of today's most-successful tech product companies, and the men and women behind every great product.

I "INSPIRED" (2. udgave) giver Marty Cagan inspirerende og tankevækkende indsigt i, hvordan tech-giganterne skabte deres verdensomspændende succes, som millioner af brugere elsker. Marty Cagan giver i "INSPIRED" en masterclass i, hvordan succesfulde tech-virksomheder som Amazon, Google, Facebook, Netflix, og Tesla har kunnet udvikle og designe produkter, som er populære i hele verden. I løbet af bogen gennemgår han, hvordan virksomhederne har optimeret deres organisationsstruktur, medarbejderkultur, processer og teknologi og dermed løftet deres produkter, kundeengagement, innovation og forretning til nye højder. Marty Cagen er selv en af verdens førende tech product mangagers, og deler i bogen en række af hans egne erfaringer fra hans arbejde samt inspirerende cases og perspektiver fra globale tech-virksomheder som Adobe, Apple, BBC, Google, Microsoft og Netflix.

I "INSPIRED" (2. udgave) giver Marty Cagan inspirerende og tankevækkende indsigt i, hvordan tech-giganterne skabte deres verdensomspændende succes, som millioner af brugere elsker. Marty Cagan giver i "INSPIRED" en masterclass i, hvordan succesfulde tech-virksomheder som Amazon, Google, Facebook, Netflix, og Tesla har kunnet udvikle og designe produkter, som er populære i hele verden. I løbet af bogen gennemgår han, hvordan virksomhederne har optimeret deres organisationsstruktur, medarbejderkultur, processer og teknologi og dermed løftet deres produkter, kundeengagement, innovation og forretning til nye højder. Marty Cagen er selv en af verdens førende tech product mangagers, og deler i bogen en række af hans egne erfaringer fra hans arbejde samt inspirerende cases og perspektiver fra globale tech-virksomheder som Adobe, Apple, BBC, Google, Microsoft og Netflix.

If the Bible isn't a science book or an instruction manual, what is it? What do people mean when they say the Bible is inspired? When New York Times bestselling author Rachel Held Evans found herself asking these questions, she embarked on a journey to better understand what the Bible is and how it's meant to be read. What she discovered changed her--and it can change you, too. Evans knows firsthand how a relationship with the Bible can be as real and as complicated as a relationship with a family member or close friend. In Inspired , Evans explores contradictions and questions from her own experiences with the Bible, including: If the Bible was supposed to explain the mysteries of life, why does it leave the reader with so many questions? What does it mean to be chosen by God? To what degree did the Holy Spirit guide the preservation of these narratives, and is there something sacred to be uncovered beneath all these human fingerprints? If the Bible has given voice to the oppressed, why is it also used as justification by their oppressors? Drawing on the best in biblical scholarship and using her well-honed literary expertise, Evans examines some of our favorite Bible stories and possible interpretations, retelling them through memoir, original poetry, short stories, and even a short screenplay. Undaunted by the Bible's most difficult passages and unafraid to ask the hard questions, Evans wrestles through the process of doubting, imagining, and debating the mysteries surrounding Scripture. Discover alongside Evans that the Bible is not a static text, but a living, breathing, captivating, and confounding book that can equip us and inspire us to join God's loving and redemptive work in the world.

If the Bible isn't a science book or an instruction manual, what is it? What do people mean when they say the Bible is inspired? When New York Times bestselling author Rachel Held Evans found herself asking these questions, she embarked on a journey to better understand what the Bible is and how it's meant to be read. What she discovered changed her--and it can change you, too. Evans knows firsthand how a relationship with the Bible can be as real and as complicated as a relationship with a family member or close friend. In Inspired , Evans explores contradictions and questions from her own experiences with the Bible, including: If the Bible was supposed to explain the mysteries of life, why does it leave the reader with so many questions? What does it mean to be chosen by God? To what degree did the Holy Spirit guide the preservation of these narratives, and is there something sacred to be uncovered beneath all these human fingerprints? If the Bible has given voice to the oppressed, why is it also used as justification by their oppressors? Drawing on the best in biblical scholarship and using her well-honed literary expertise, Evans examines some of our favorite Bible stories and possible interpretations, retelling them through memoir, original poetry, short stories, and even a short screenplay. Undaunted by the Bible's most difficult passages and unafraid to ask the hard questions, Evans wrestles through the process of doubting, imagining, and debating the mysteries surrounding Scripture. Discover alongside Evans that the Bible is not a static text, but a living, breathing, captivating, and confounding book that can equip us and inspire us to join God's loving and redemptive work in the world.