Innovation in the making

Innovation in the Making is a large-scale attempt to catch and describe the creation of ideas. In the discourse of business advantages, shareholder value, and coming to terms with the future tense, providing the optimum innovation climate is paramount to survival. Using experience from real-life, real-time case studies from a large Danish pharmaceutical company Lotte Darsø guides the reader through the seemingly chaotic phases of problem framing, brainstorming, antagonistic communication and innovative crystallization. The book contains the answer to the intrinsic question of how innovative processes can be initiated, supported and managed in organizations working with the creation of knowledge.

Varenr.:

SX108070536

Oplysningerne kommer fra Saxo DKs aktuelle produktdata.