Influencer

"Horror fans will have a tough time putting this down once they start reading. A killer read." -- Kirkus , STARRED Review Follow him or die... Influencer , by Bram Stoker Award-winning author Adam Cesare, is a tense and timely psychological thriller told from alternating points of view about a teenage girl who begins to suspect the charismatic new kid may in fact be a murderous psychopath. As more and more of her friends fall under his influence, her suspicions begin to come across like jealousy. But is she right? And if so, how much more dangerous would he be toward someone who has discovered his secret? A new and expanded paperback adaptation of the Audible Original, Influencer explores the dark side of social media and the cult of personalities that flourish there as the teens navigate their own fears about friendship and popularity, culminating in an epic battle of wills that will leave readers breathless. "What's so scary about Influencer is how possible it is--how likely it feels, and just how convincingly real these characters are. I read a lot of scary stuff, but this is the only book for years to worm its way into my dreams and make me finish the book faster, just so I can maybe sleep again." -- Stephen Graham Jones, New York Times bestselling author of The Only Good Indians "Sizzling writing and a skin-crawling story make Influencer one of the most addictive horror novels I've read. It's deeply uncomfortable, deeply perceptive, and deliciously fun." -- Darcy Coates, USA Today bestselling author of The Whispering Dead " Influencer is a real nail-biter of a thriller! Relatable characters, devious plot twists, and a breakneck pace. Highly recommended!" -- Jonathan Maberry, New York Times bestselling author of Rot & Ruin and Long Past Midnight

"Horror fans will have a tough time putting this down once they start reading. A killer read." -- Kirkus , STARRED Review Follow him or die... Influencer , by Bram Stoker Award-winning author Adam Cesare, is a tense and timely psychological thriller told from alternating points of view about a teenage girl who begins to suspect the charismatic new kid may in fact be a murderous psychopath. As more and more of her friends fall under his influence, her suspicions begin to come across like jealousy. But is she right? And if so, how much more dangerous would he be toward someone who has discovered his secret? A new and expanded paperback adaptation of the Audible Original, Influencer explores the dark side of social media and the cult of personalities that flourish there as the teens navigate their own fears about friendship and popularity, culminating in an epic battle of wills that will leave readers breathless. "What's so scary about Influencer is how possible it is--how likely it feels, and just how convincingly real these characters are. I read a lot of scary stuff, but this is the only book for years to worm its way into my dreams and make me finish the book faster, just so I can maybe sleep again." -- Stephen Graham Jones, New York Times bestselling author of The Only Good Indians "Sizzling writing and a skin-crawling story make Influencer one of the most addictive horror novels I've read. It's deeply uncomfortable, deeply perceptive, and deliciously fun." -- Darcy Coates, USA Today bestselling author of The Whispering Dead " Influencer is a real nail-biter of a thriller! Relatable characters, devious plot twists, and a breakneck pace. Highly recommended!" -- Jonathan Maberry, New York Times bestselling author of Rot & Ruin and Long Past Midnight

Menschen über dreißig kennen oft nicht einmal ihre Namen, für jüngere Jahrgänge sind sie Topstars: Influencer. Junge Erwachsene und sogar Kinder filmen sich beim Schminken, auf Reisen oder beim Sport und teilen ihre Tipps über soziale Medien mit ihren Fans. Dabei platzieren sie geschickt Produkthinweise und verdienen so ihren Lebensunterhalt - oder gar ein Vermögen.Für Ole Nymoen und Wolfgang M. Schmitt sind die Influencer symptomatische Sozialfiguren unserer Zeit. In der Abstiegsgesellschaft scheinen noch einmal Aufstiegsträume wahr zu werden, der Spätkapitalismus hübscht sein Gesicht mit Filtern und Photoshop auf, mit einer revolutionären Form der Werbung komplettieren Instagrammer und Youtuber das Geschäftsmodell des kommerziellen Internets. Bei aller ausgestellten Modernität, so Nymoen und Schmitt, beeinflussen die Influencer jedoch noch in einer weiteren Hinsicht den Zeitgeist: Indem sie rückwärtsgewandte Rollenbilder, Konsumismus und rigide Körpernormen propagieren, leisten sie einem konservativen Backlash Vorschub.

Menschen über dreißig kennen oft nicht einmal ihre Namen, für jüngere Jahrgänge sind sie Topstars: Influencer. Junge Erwachsene und sogar Kinder filmen sich beim Schminken, auf Reisen oder beim Sport und teilen ihre Tipps über soziale Medien mit ihren Fans. Dabei platzieren sie geschickt Produkthinweise und verdienen so ihren Lebensunterhalt - oder gar ein Vermögen.Für Ole Nymoen und Wolfgang M. Schmitt sind die Influencer symptomatische Sozialfiguren unserer Zeit. In der Abstiegsgesellschaft scheinen noch einmal Aufstiegsträume wahr zu werden, der Spätkapitalismus hübscht sein Gesicht mit Filtern und Photoshop auf, mit einer revolutionären Form der Werbung komplettieren Instagrammer und Youtuber das Geschäftsmodell des kommerziellen Internets. Bei aller ausgestellten Modernität, so Nymoen und Schmitt, beeinflussen die Influencer jedoch noch in einer weiteren Hinsicht den Zeitgeist: Indem sie rückwärtsgewandte Rollenbilder, Konsumismus und rigide Körpernormen propagieren, leisten sie einem konservativen Backlash Vorschub.

"I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say." -Iskra Lawrence, Aerie Model and Instagram star (@iskra) If you've ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can't someone pay me to live my best life? this book is for you . . . Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today-earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to: *Build an audience and keep them engaged *Package your brand and pitch your favorite companies *Monetize your influence and figure out how much to charge Plus tips on: *Landing an agent *Getting on the radar of your favorite sites *Praising a brand without alienating their competitors Whether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she'll show you how to elevate your profile, embrace your edge, and make money-all while doing what you love.