Imaginative Force

How do you create growth while also helping your company address the major challenges of our time? Imaginative force is the key. This book shows how to integrate digitalization, sustainability, and servitization into a unified strategy that strengthens your business while benefiting people and planet. Drawing on real-world examples from international companies like Kamstrup A/S, Semler A/S, and VIKING Life-Saving Equipment, it offers insight into how leaders are building competitive and sustainable business models. Imaginative force is a competency – and it can be cultivated. This book equips you with a method to cultivate that competency in your organization, enabling you to turn imagined-futures into reality and create lasting impact. The world is changing fast. The companies who dare to think differently – and act on it – will be tomorrow’s winners. Are you ready?

How do you create growth while also helping your company address the major challenges of our time? Imaginative force is the key. This book shows how to integrate digitalization, sustainability, and servitization into a unified strategy that strengthens your business while benefiting people and planet. Drawing on real-world examples from international companies like Kamstrup A/S, Semler A/S, and VIKING Life-Saving Equipment, it offers insight into how leaders are building competitive and sustainable business models. Imaginative force is a competency – and it can be cultivated. This book equips you with a method to cultivate that competency in your organization, enabling you to turn imagined-futures into reality and create lasting impact. The world is changing fast. The companies who dare to think differently – and act on it – will be tomorrow’s winners. Are you ready?