How to Win Friends and Influence People in the Digital Age

Since its initial publication, How to Win Friends and Influence People has sold a total of 15 million copies. The book continues to sell briskly today, but Carnegie never anticipated the ways in which the digital age would provide new tools and challenges for winning friends and influencing people. The advent of social networking sites, the dominance of email, and the ways in which the Internet has supplanted face-to-face interactions have made Carnegie's precepts all the more immediate and vital. Brent Cole, working in tandem with Dale Carnegie & Associates, Inc., has reimagined the original book for the digital age, updating and reframing Carnegie's insights about communication, self expression, and leadership.

Celebrating the seventy-fifth anniversary of the original landmark bestseller How to Win Friends and Influence People, comes an up-to-the-minute adaptation of Carnegies timeless prescriptions for the digital age. Dale Carnegies principles have endured for nearly a century. Since its original publication in 1936, his timeless classic How to Win Friends and Influence People has gone on to sell 15 million copies. Now, introducing new listeners to Carnegies words of wisdom, comes How to Win Friends and Influence People in the Digital Age, a new guide for a new era.Dale Carnegie could never have predicted the trajectory that new media would take, and the ways that the simple television screen would be adapted into computers and handheld communication devices. He didnt know the term social media and Facebook was something not even dreamed of in Buck Rogers cartoons. And yet his lessons remain relevant for everyone who communicates online today. In fact, with problems such as cyber bullying and email etiquette, we need Carnegies help more than ever. Dale Carnegie and Associates, Inc. has re-imagined Carnegies lasting lessons for this difficult digital age, reframing Carnegies insights about communication, self-expression, and leadership. This book is a must-have guide for anyone who wants to find success on Facebook, Linked-In, Twitter, and any social media format today and in the future.