Good Art Does Not Sell Itself

Over the past decade, Shirley-Ann O'Neill and Laura O'Hare, Direcors of the Visual Artists Association,have worked with hundreds of artists to help them build sustainable creative careers, increase visibility, and generate income from their work. Drawing on this experience, they now share a practical, structured guide to navigating the realities of the contemporary art world. Good Art Does Not Sell Itself is a step-by-step roadmap for artists who want to move beyond creating work and start building visibility, recognition, and opportunities. It explores how to position yourself, attract the right audiences, and develop multiple pathways for getting your work seen and sold. Inside, you will learn how to:build confidence and overcome fear of visibilitydefine your artistic identity and market positiondevelop a strong artist statement and personal brandcreate an effective online presence and social media strategyunderstand buyers, collectors, and audiencesnavigate galleries, open studios, art fairs, and exhibitionsidentify opportunities across both traditional and digital art spacesdevelop sustainable approaches to marketing and visibilityWhether you are an emerging artist or looking to professionalise your practice, this book provides a clear framework for building momentum, increasing exposure, and creating real opportunities for your work.

Over the past decade, Shirley-Ann O'Neill and Laura O'Hare have worked with hundreds of artists to help successfully build their practices and sell their work. During the past two years they have built a community which focuses on supporting artists in their professional lives. Now, they are sharing their knowledge and experience with you. Good Art Does Not Sell Itself guides artists through the ins and outs of income streams and art sales. Success is a journey and this book is the roadmap. No matter what stage you are at in your career, Good Art Does Not Sell Itself will equip you with the knowledge to increase your visibility and create more opportunities.