Glossy

INSTANT NEW YORK TIMES BESTSELLER • Financial Times Best Book of the Year The “compulsively readable narrative of beauty, business, privilege, and mogul-dom” ( The New York Times ) that reveals—for the first time—exactly wat happened at Glossier, one of America’s hottest and most consequential startups, and dives deep into the enigmatic, visionary woman responsible for it all. Called “one of the most disruptive brands in beauty” by Forbes , Glossier revolutionized the beauty industry with its sophisticated branding and unique approach to influencer marketing, almost instantly making the company a juggernaut with rabid fans. It also taught a generation of business leaders how to talk to Millennial and Gen Z customers and build a cult following online. At the center of the story lies Emily Weiss, the elusive former Teen Vogue “superintern” on the reality show The Hills turned Into the Gloss beauty blogger who had the vision, guts, and searing ambition needed to launch Glossier. She cannily turned every experience, every meeting into an opportunity to fuel her own personal success. Together with her expensive, signature style and singular vision for the future of consumerism, she could not be stopped. Just how did a girl from suburban Connecticut with no real job experience work her way into the bathrooms and boudoirs of the most influential names in the world and build that access into a 1.9-billion-dollar business? Is she solely responsible for its success? And why, eight years later, at the height of Glossier mania, did she step down? In Glossy , journalist and author Marisa Meltzer combines in-depth interviews with former Glossier employees, investors, and Weiss herself to bring you inside the walls of this fascinating and secretive company. From fundraising to product launches and unconventional hiring practices, Meltzer exposes the inner workings of Glossier’s culture, culminating in the story of Weiss herself. The Devil Wears Prada for the Bad Blood generation, Glossy is not just a gripping portrait of one of the most important business leaders of her generation, but also a chronicle of an era.

INSTANT NEW YORK TIMES BESTSELLER • Financial Times Best Book of the Year The “compulsively readable narrative of beauty, business, privilege, and mogul-dom” ( The New York Times ) that reveals—for the first time—exactly wat happened at Glossier, one of America’s hottest and most consequential startups, and dives deep into the enigmatic, visionary woman responsible for it all. Called “one of the most disruptive brands in beauty” by Forbes , Glossier revolutionized the beauty industry with its sophisticated branding and unique approach to influencer marketing, almost instantly making the company a juggernaut with rabid fans. It also taught a generation of business leaders how to talk to Millennial and Gen Z customers and build a cult following online. At the center of the story lies Emily Weiss, the elusive former Teen Vogue “superintern” on the reality show The Hills turned Into the Gloss beauty blogger who had the vision, guts, and searing ambition needed to launch Glossier. She cannily turned every experience, every meeting into an opportunity to fuel her own personal success. Together with her expensive, signature style and singular vision for the future of consumerism, she could not be stopped. Just how did a girl from suburban Connecticut with no real job experience work her way into the bathrooms and boudoirs of the most influential names in the world and build that access into a 1.9-billion-dollar business? Is she solely responsible for its success? And why, eight years later, at the height of Glossier mania, did she step down? In Glossy , journalist and author Marisa Meltzer combines in-depth interviews with former Glossier employees, investors, and Weiss herself to bring you inside the walls of this fascinating and secretive company. From fundraising to product launches and unconventional hiring practices, Meltzer exposes the inner workings of Glossier’s culture, culminating in the story of Weiss herself. The Devil Wears Prada for the Bad Blood generation, Glossy is not just a gripping portrait of one of the most important business leaders of her generation, but also a chronicle of an era.

'Dame Anna Wintour might be one of the best-known and most successful journalists on the planet. But it wasn't always like that. When she started out on Vogue she was often so miserable she had to phone her husband for help. This is just one of countless fascinating titbits in this zippy story of dizzying fortune, out-of this-world fashion, ingenuity, passion, sex and power. And, this being fashion, some intense bitchiness too. Started as a gossip magazine for snobbish New Yorkers in 1892, Vogue is now one of the most recognisable brands in the world. Spanning London, New York and Paris, this is a high-speed, fun read full of fascinating though not always likeable people.' Daily Mail Glossy is a story of more than a magazine. It is a story of passion and power, dizzying fortune and out-of-this-world fashion, of ingenuity and opportunism, frivolity and malice. This is the definitive story of Vogue. Vogue magazine started, like so many great things do, in the spare room of someone's house. But unlike other such makeshift projects that flare up then fizzle away, Vogue burnt itself onto our cultural consciousness. Today, 128 years later, Vogue spans 22 countries, has an international print readership upwards of 12 million and nets over 67 million monthly online users. Uncontested market leader for a century, it is one of the most recognisable brands in the world and a multi-million dollar money-making machine. It is not just a fashion magazine, it is the establishment. But what - and more importantly who - made Vogue such an enduring success? Glossy will answer this question and more by tracing the previously untold history of the magazine, from its inception as a New York gossip rag, to the sleek, corporate behemoth we know now. This will be a biography of Vogue in every sense of the word, taking the reader through three centuries, two world wars, plunging failures and blinding successes, as it charts the story of the magazine and those who ran it.

'Dame Anna Wintour might be one of the best-known and most successful journalists on the planet. But it wasn't always like that. When she started out on Vogue she was often so miserable she had to phone her husband for help. This is just one of countless fascinating titbits in this zippy story of dizzying fortune, out-of this-world fashion, ingenuity, passion, sex and power. And, this being fashion, some intense bitchiness too. Started as a gossip magazine for snobbish New Yorkers in 1892, Vogue is now one of the most recognisable brands in the world. Spanning London, New York and Paris, this is a high-speed, fun read full of fascinating though not always likeable people.' Daily Mail Glossy is a story of more than a magazine. It is a story of passion and power, dizzying fortune and out-of-this-world fashion, of ingenuity and opportunism, frivolity and malice. This is the definitive story of Vogue. Vogue magazine started, like so many great things do, in the spare room of someone's house. But unlike other such makeshift projects that flare up then fizzle away, Vogue burnt itself onto our cultural consciousness. Today, 128 years later, Vogue spans 22 countries, has an international print readership upwards of 12 million and nets over 67 million monthly online users. Uncontested market leader for a century, it is one of the most recognisable brands in the world and a multi-million dollar money-making machine. It is not just a fashion magazine, it is the establishment. But what - and more importantly who - made Vogue such an enduring success? Glossy will answer this question and more by tracing the previously untold history of the magazine, from its inception as a New York gossip rag, to the sleek, corporate behemoth we know now. This will be a biography of Vogue in every sense of the word, taking the reader through three centuries, two world wars, plunging failures and blinding successes, as it charts the story of the magazine and those who ran it.