FUSION

'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.' -Adam Grant, New York Times bestselling author of Originals and Give and Take In FUSION , Denise Lee Yohn examines some of the world's greatest organizations and reverse-engineers their greatness - specifically how they've integrated what's on the inside (culture) with what's on the outside (brand) for remarkable results. Through detailed case studies, interviews with industry leaders, findings from respected academic research and drawing on her own experience working with extraordinary brands across a broad range of sectors, Denise shows how great companies achieve the brand-culture fusion that creates extraordinary results and growth. FUSION is for those with responsibility and oversight for the core operations of their business (C-Suite and line managers) who also set the tone and direction for their companies. The book includes access to Denise's proprietary online assessment for determining how close to or how far from brand/culture integration a company is and a blueprint for achieving brand-culture fusion.

'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.' -Adam Grant, New York Times bestselling author of Originals and Give and Take In FUSION , Denise Lee Yohn examines some of the world's greatest organizations and reverse-engineers their greatness - specifically how they've integrated what's on the inside (culture) with what's on the outside (brand) for remarkable results. Through detailed case studies, interviews with industry leaders, findings from respected academic research and drawing on her own experience working with extraordinary brands across a broad range of sectors, Denise shows how great companies achieve the brand-culture fusion that creates extraordinary results and growth. FUSION is for those with responsibility and oversight for the core operations of their business (C-Suite and line managers) who also set the tone and direction for their companies. The book includes access to Denise's proprietary online assessment for determining how close to or how far from brand/culture integration a company is and a blueprint for achieving brand-culture fusion.

The role of jazz as a catalyst in rock, pop, funk, new wave, hip-hop, and techno. From music writer Alex Coles, Fusion! From Alice Coltrane to Moor Mother traces the origins and legacy of blended musical genres by focusing on twelve dynamic collaborations. From Alice Coltrane working with Carlos Santana in 1974 to Moor Mother sharing the mic with Wolf Weston in 2022, the collaborations-cum-chapters reveal how musicians pursue fusion as a process. With sonic fusion always premised on cultural fusion, each of the collaborations find musicians using the mixing of genres to explore fusions of generations, eras, philosophies, sensibilities, idioms, histories, and even continents. When the musicians hail from contrasting musical genres their collaboration leads to a dynamic tension, typified by free jazz trumpeter Don Cherry recording with Lou Reed, Kendrick Lamar cutting tracks with saxophonist Kamasi Washington, Miles Davis playing with electric guitarist John McLaughlin and synth player Danalogue joining Shabaka Hutchings and Max Hallett to form the Comet is Coming. Fusion! pushes the music of overlooked musicians--such as post-punk singer and saxophone player Lora Logic--to the fore while emphasizing overlooked aspects of the oeuvres of better-known figures such as Herbie Hancock, Joni Mitchell, Neneh Cherry and FourTet. To characterize their unique approach to fusion, each of the examples Coles explores are driven by a dynamic sonic principle coined by the musicians themselves.

The role of jazz as a catalyst in rock, pop, funk, new wave, hip-hop, and techno. From music writer Alex Coles, Fusion! From Alice Coltrane to Moor Mother traces the origins and legacy of blended musical genres by focusing on twelve dynamic collaborations. From Alice Coltrane working with Carlos Santana in 1974 to Moor Mother sharing the mic with Wolf Weston in 2022, the collaborations-cum-chapters reveal how musicians pursue fusion as a process. With sonic fusion always premised on cultural fusion, each of the collaborations find musicians using the mixing of genres to explore fusions of generations, eras, philosophies, sensibilities, idioms, histories, and even continents. When the musicians hail from contrasting musical genres their collaboration leads to a dynamic tension, typified by free jazz trumpeter Don Cherry recording with Lou Reed, Kendrick Lamar cutting tracks with saxophonist Kamasi Washington, Miles Davis playing with electric guitarist John McLaughlin and synth player Danalogue joining Shabaka Hutchings and Max Hallett to form the Comet is Coming. Fusion! pushes the music of overlooked musicians--such as post-punk singer and saxophone player Lora Logic--to the fore while emphasizing overlooked aspects of the oeuvres of better-known figures such as Herbie Hancock, Joni Mitchell, Neneh Cherry and FourTet. To characterize their unique approach to fusion, each of the examples Coles explores are driven by a dynamic sonic principle coined by the musicians themselves.