Exploring Internal Communication

Long established as the go-to book for internal communication practitioners, this fifth edition of Exploring Internal Communication has been completely updated to reflect changes in the field, including developments in the expanding use of technology in internal communication practice, hybrid working and the greater emphasis on inclusive workplaces. The book takes readers from applied theory and principles through to practical steps, such as employee segmentation and content and channel management, culminating in effective planning and professional practice. It emphasises the strategic importance of internal communication for organisations and broadly ‘what’ it can be used for – making the point that not all organisations are the same or have the same attitudes towards, and expectations of, internal communication. With updated and new chapters, the book looks at the evolving organisation and employee relationship in the light of developments in environmental, social and corporate governance (ESG), ethical internal communication, leadership listening and the expanding role of artificial intelligence (AI) and digital communication. Enriched with models and authors' tips, this book is an indispensable tool for internal communication practitioners, HR managers and organisational leaders who are interested in developing a more strategic approach to practice. It is also a valuable text for practitioners studying for a professional communication qualification.

Long established as the go-to book for internal communication practitioners, this fifth edition of Exploring Internal Communication has been completely updated to reflect changes in the field, including developments in the expanding use of technology in internal communication practice, hybrid working and the greater emphasis on inclusive workplaces. The book takes readers from applied theory and principles through to practical steps, such as employee segmentation and content and channel management, culminating in effective planning and professional practice. It emphasises the strategic importance of internal communication for organisations and broadly ‘what’ it can be used for – making the point that not all organisations are the same or have the same attitudes towards, and expectations of, internal communication. With updated and new chapters, the book looks at the evolving organisation and employee relationship in the light of developments in environmental, social and corporate governance (ESG), ethical internal communication, leadership listening and the expanding role of artificial intelligence (AI) and digital communication. Enriched with models and authors' tips, this book is an indispensable tool for internal communication practitioners, HR managers and organisational leaders who are interested in developing a more strategic approach to practice. It is also a valuable text for practitioners studying for a professional communication qualification.

Exploring Internal Communication has long been the go-to publication for internal communication, public relations and human resources practitioners who want their practice to be grounded in research and guided by evidence-based advice. The new fourth edition has been comprehensively updated throughout to reflect the latest thinking in internal communication. Notably, the use of social media within organisations is explored in depth in recognition of the increasing integration of digital platforms. A greater understanding of the different communication roles played by line managers and senior managers is emerging, and this is reviewed to help managers understand what is expected of them and how to succeed as they communicate with employees. And the demands of channel management are becoming increasingly complex; this edition helps practitioners negotiate this challenge. Enriched with models, tips and case studies, this book is an indispensable tool for both students and practitioners alike.