Ethnography

Now in its third edition, this leading introduction to ethnography has been thoroughly updated and substantially rewritten. It offers a systematic introduction to ethnographic principles and practice. New material covers the use of visual and virtual research methods, hypermedia software and the issue of ethical regulation. There is also a new prologue and epilogue. The authors argue that ethnography is best understood as a reflexive process. What this means is that we must recognize that social research is part of the world that it studies. From an outline of the principle of reflexivity the authors go on to discuss and exemplify main features of ethnographic work, including: the selection and sampling of cases the problems of access observation and interviewing recording and filing data the process of data analysis and writing research reports. Throughout, the discussion draws on a wide range of illustrative material from classic and more recent studies within a global context. The new edition of this popular textbook will be an indispensable resource for students and researchers utilizing social research methods in the social sciences and cultural studies.

Now in its fourth edition, this leading introduction to ethnography has been thoroughly updated and substantially rewritten. The volume offers a systematic introduction to ethnographic principles and practice, and includes a new chapter on ‘Ethnography in the digital world’. The authors argue that ethnography is best understood as a reflexive process. This requires recognition that social research is part of the world that it studies, and demands that researchers reflect on how they shape both data and analysis. Starting in Chapter 1 with an outline of the principle of reflexivity, against the background of competing research philosophies, the authors go on to discuss the main features of ethnographic work, including: the selection and sampling of cases the problem of access field relations and observation interviewing the use of documents recording and organizing data the process of data analysis and writing research reports. There is also consideration of the ethical issues involved in ethnographic research. Throughout, the discussion draws on a wide range of illustrative material from classic and more recent studies, within a global context. The new edition of this popular textbook will be an indispensable resource for undergraduate and postgraduate students, and for all researchers using ethnographic methods in the social sciences and the humanities.

Now in its fourth edition, this leading introduction to ethnography has been thoroughly updated and substantially rewritten. The volume offers a systematic introduction to ethnographic principles and practice, and includes a new chapter on ‘Ethnography in the digital world’. The authors argue that ethnography is best understood as a reflexive process. This requires recognition that social research is part of the world that it studies, and demands that researchers reflect on how they shape both data and analysis. Starting in Chapter 1 with an outline of the principle of reflexivity, against the background of competing research philosophies, the authors go on to discuss the main features of ethnographic work, including: the selection and sampling of cases the problem of access field relations and observation interviewing the use of documents recording and organizing data the process of data analysis and writing research reports. There is also consideration of the ethical issues involved in ethnographic research. Throughout, the discussion draws on a wide range of illustrative material from classic and more recent studies, within a global context. The new edition of this popular textbook will be an indispensable resource for undergraduate and postgraduate students, and for all researchers using ethnographic methods in the social sciences and the humanities.

One of anthropology's leading writers on ethnographic methods, Harry Wolcott discusses the fundamental nature of ethnographic studies. Tracing its development from its disciplinary origins in sociology and anthropology, he points out what is distinctive about ethnography and what it means to conduct research in the ethnographic tradition. In this engaging and thought-provoking book, Wolcott distinguishes ethnography as more than just a set of field methods and practices, separating it from many related qualitative research traditions as 'a way of seeing' through the lens of culture. For both beginning and experienced ethnographers in a wide range of disciplines, Wolcott's book will provide important ideas for improving research practice.

One of anthropology's leading writers on ethnographic methods, Harry Wolcott discusses the fundamental nature of ethnographic studies. Tracing its development from its disciplinary origins in sociology and anthropology, he points out what is distinctive about ethnography and what it means to conduct research in the ethnographic tradition. In this engaging and thought-provoking book, Wolcott distinguishes ethnography as more than just a set of field methods and practices, separating it from many related qualitative research traditions as 'a way of seeing' through the lens of culture. For both beginning and experienced ethnographers in a wide range of disciplines, Wolcott's book will provide important ideas for improving research practice.