Eating the Big Fish
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| Produkt | Varenr. | Pris | Handling |
|---|---|---|---|
| Eating the Big Fish | 9780470238271 | 259,95 kr | Til butik |
| Eating the Big Fish | 9780470238271 | 259,95 kr | Til butik |
Produktdetaljer
Eating the Big Fish
259,95 kr
Til butik- Varenr.:
- 9780470238271
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
Læs mere hos Saxo DKEating the Big Fish
259,95 kr
Til butik- Varenr.:
- 9780470238271
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
Læs mere hos Saxo DKOplysningerne kommer fra Saxo DKs aktuelle produktdata.