Connect

Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and perspective marketers need to stay on board. Readers will find guidance toward reaching a customer base that sees marketers as an unnecessary annoyance, and strategies for engaging those customers at touch points throughout the customer lifecycle. The book's scope encompasses both digital and real-life avenues, discussing the new ways of thinking and the new tools and processes that allow marketers to function in the new era where digital customer experiences are increasingly important. Marketing is undergoing a revolution to rival the impact of Gutenberg's printing press. Customers are in control, with more choice and more access than ever before, and they refuse to be "sold to" or "managed." Many marketing professionals are flailing for a new strategy while the winners are clearly jumping ahead Connect takes readers inside the winners' world to learn the approach that's engaging the new consumer. * Discover the technology and processes that allow marketers to remain relevant * Craft a personal, relevant, and accessible customer journey that engages the connected customer * Keep in touch throughout the customer's life cycle, both online and offline * Link digital goals and metrics to business objectives for a more relevant strategy Smart marketers have moved to a higher level that achieves business objectives while increasing relevance to the customer. Connect provides readers a roadmap to this new approach, and the tools that make it work.

'A practical and timely book I highly recommend' Arianna Huffington, Founder and CEO, Thrive Global ' Connect offers a compelling and highly accessible roadmap for building relationships that lead to professional success and personal fulfilment. I highly recommend this book' Reid Hoffman, co-founder of LinkedIn and co-author of Blitzscaling and The Alliance 'I encourage anyone who cares to develop stronger and more meaningful relationships anywhere in their life to read this book' David Rogier, Founder and CEO at MasterClass ________________ David Bradford and Carole Robin taught interpersonal skills to MBA candidates for a combined seventy-five years on their legendary Stanford Graduate School of Business course, "Interpersonal Dynamics". Now, in Connect , they share their time-tested strategies for developing the interpersonal skills that have become fundamental to success at work and in our everyday lives, such as building trust, giving feedback and navigating conflict. Connect shows why relationship-building is crucial to becoming a more effective manager and leader and living a fulfilled life, from highlighting the importance of curiosity and empathy to demonstrating how to break logjams and negotiate boundaries. Filled with research-backed insights, useful concepts and thought-provoking exercises, Connect is an important resource for anyone hoping to build and sustain relationships, providing tools to make relationships robust -- and even exceptional. ________________ WHAT FORMER STUDENTS SAID ABOUT INTERPERSONAL DYNAMICS: ' I can't believe how much I learned about myself and about how others see the world' 'This course changed my life ; it was transformational ' 'I feel so much better equipped to create the kinds of relationships I want in my life'

'A practical and timely book I highly recommend' Arianna Huffington, Founder and CEO, Thrive Global ' Connect offers a compelling and highly accessible roadmap for building relationships that lead to professional success and personal fulfilment. I highly recommend this book' Reid Hoffman, co-founder of LinkedIn and co-author of Blitzscaling and The Alliance 'I encourage anyone who cares to develop stronger and more meaningful relationships anywhere in their life to read this book' David Rogier, Founder and CEO at MasterClass ________________ David Bradford and Carole Robin taught interpersonal skills to MBA candidates for a combined seventy-five years on their legendary Stanford Graduate School of Business course, "Interpersonal Dynamics". Now, in Connect , they share their time-tested strategies for developing the interpersonal skills that have become fundamental to success at work and in our everyday lives, such as building trust, giving feedback and navigating conflict. Connect shows why relationship-building is crucial to becoming a more effective manager and leader and living a fulfilled life, from highlighting the importance of curiosity and empathy to demonstrating how to break logjams and negotiate boundaries. Filled with research-backed insights, useful concepts and thought-provoking exercises, Connect is an important resource for anyone hoping to build and sustain relationships, providing tools to make relationships robust -- and even exceptional. ________________ WHAT FORMER STUDENTS SAID ABOUT INTERPERSONAL DYNAMICS: ' I can't believe how much I learned about myself and about how others see the world' 'This course changed my life ; it was transformational ' 'I feel so much better equipped to create the kinds of relationships I want in my life'

*NEW EDITION FEATURING UPDATED MATERIAL* 'Erudite, interesting and, above all, entertaining' ALAN JOHNSON, FORMER UK HOME SECRETARY 'A racy, engrossing read' PROFESSOR IAN ROBERTSON 'Incredibly absorbing, leaving even the most confident orator with food for thought' PSYCHOLOGIES Communication can make the difference between failure and success. When communication goes badly, it's a nightmare. When it goes well, it's the stuff of dreams. In this revelatory and entertaining guide, top speechwriter Simon Lancaster reveals that the secret to great communication lies not in logic alone, but in skilfully connecting with people's deepest instincts and emotions. Through the power of connections, it is possible to transform people's perceptions about almost anything, making the scary safe, the unfamiliar familiar, and even turning a 'no' into a 'yes'. Drawing on cutting-edge neuroscience and ancient rhetoric, Lancaster examines ten powerful connections you can instantly make to change how people think, feel and act. Forget incomprehensible acronyms, mixed metaphors and jumbled jargon; with these connections, you can literally get people's mouths watering, make their hearts race and leave them addicted to your presence. Packed with wisdom, humour and actionable methods, Connect is the ultimate guide to great communication, giving you the power to inspire, influence and energise anyone, anywhere, anytime.

*NEW EDITION FEATURING UPDATED MATERIAL* 'Erudite, interesting and, above all, entertaining' ALAN JOHNSON, FORMER UK HOME SECRETARY 'A racy, engrossing read' PROFESSOR IAN ROBERTSON 'Incredibly absorbing, leaving even the most confident orator with food for thought' PSYCHOLOGIES Communication can make the difference between failure and success. When communication goes badly, it's a nightmare. When it goes well, it's the stuff of dreams. In this revelatory and entertaining guide, top speechwriter Simon Lancaster reveals that the secret to great communication lies not in logic alone, but in skilfully connecting with people's deepest instincts and emotions. Through the power of connections, it is possible to transform people's perceptions about almost anything, making the scary safe, the unfamiliar familiar, and even turning a 'no' into a 'yes'. Drawing on cutting-edge neuroscience and ancient rhetoric, Lancaster examines ten powerful connections you can instantly make to change how people think, feel and act. Forget incomprehensible acronyms, mixed metaphors and jumbled jargon; with these connections, you can literally get people's mouths watering, make their hearts race and leave them addicted to your presence. Packed with wisdom, humour and actionable methods, Connect is the ultimate guide to great communication, giving you the power to inspire, influence and energise anyone, anywhere, anytime.