Collaborative Advantage

' Collaborative Advantage offers the perfect recipe for successful businesses that improve lives' -- Ben Cohen and Jerry Greenfield, c o-founders of Ben and Jerry's 'A valuable contribution to the vital task of getting people to see the business world as a complex, interconnected ecosystem, rather than as a sharp-elbowed race to the bottom' -- Rory Sutherland, Vice-chairman of Ogilvy Group UK, and the Spectator's 'Wiki Man'. Strategic consultant and social entrepreneur Paul Skinner argues that we have now reached a turning point in history from which creating Competitive Advantage may no longer be in the best interests of an organization. He presents today's business and social challenges through a new strategic lens and offers this book as a practical guide to help you create Collaborative Advantage, transform your business and change the world. You will gain access to world-leading techniques to enable you to: · Mobilize staff, partners, collaborators and customers around a common purpose that gets everyone you need firmly on your side. · Foster improved innovation, reach more customers or beneficiaries, build greater loyalty, generate greater income and forge more ambitious partnerships. · De-couple your potential for growth from the level of resource your organization controls. This is an indispensable guide that will help you transform the growth of your business or the impact of your non-profit by bringing the fuller value-creating potential of the outside world inside your organization.

' Collaborative Advantage offers the perfect recipe for successful businesses that improve lives' -- Ben Cohen and Jerry Greenfield, c o-founders of Ben and Jerry's 'A valuable contribution to the vital task of getting people to see the business world as a complex, interconnected ecosystem, rather than as a sharp-elbowed race to the bottom' -- Rory Sutherland, Vice-chairman of Ogilvy Group UK, and the Spectator's 'Wiki Man'. Strategic consultant and social entrepreneur Paul Skinner argues that we have now reached a turning point in history from which creating Competitive Advantage may no longer be in the best interests of an organization. He presents today's business and social challenges through a new strategic lens and offers this book as a practical guide to help you create Collaborative Advantage, transform your business and change the world. You will gain access to world-leading techniques to enable you to: · Mobilize staff, partners, collaborators and customers around a common purpose that gets everyone you need firmly on your side. · Foster improved innovation, reach more customers or beneficiaries, build greater loyalty, generate greater income and forge more ambitious partnerships. · De-couple your potential for growth from the level of resource your organization controls. This is an indispensable guide that will help you transform the growth of your business or the impact of your non-profit by bringing the fuller value-creating potential of the outside world inside your organization.

“A must-read for every innovator and transformator!” - - Franziska Tschudi Sauber , President of the Board, Weidmann Group "Collaborative Advantage is packed with great examples and useful insights into innovating for the future. It is an essential guide for anyone interested in Open Innovation." - - Henry Chesbrough , author of Open Innovation, Professor UC Berkeley “In today’s dynamic markets, companies need to collaborate to have access to all assets and capabilities necessary to out-innovate competitors. However, to collaborate effectively is an organizational capability that needs to be build and nurtured. This book shows how.” - - Claudio Feser , Co-Founder Leadership Practice McKinsey & Company “Transformation is a necessity in the new business environment. Collaborative Advantage outlines how to do it in a sustainable way.” - - Marianne Janik , CEO Microsoft Germany The world is changing faster than ever before. Technological disruptions, AI, digital value chains, new ecosystems, and hyper competition are challenging companies. How can managers keep up with the speed of change? Dominant thinking has centered around the concept of ‘competitive advantage,’ - taught to generations of MBA students. But this is no longer enough. Instead, leaders have to think much more in terms of which networks and partnerships they can leverage in order to create and secure the future of their company. Collaborative advantage is the new imperative for the next decades. In this book, the authors analyze how exceptional leaders have not only survived but thrived in volatility by skillfully orchestrating agile collaborative networks with customers, partners and start-ups. In-depth case studies and personal reflections of these leaders provide you with actionable inspirations for your own practice. Underpinned with cutting edge research, it illustrates how these collaborations can be managed in a data-driven way.

“A must-read for every innovator and transformator!” - - Franziska Tschudi Sauber , President of the Board, Weidmann Group "Collaborative Advantage is packed with great examples and useful insights into innovating for the future. It is an essentialguide for anyone interested in Open Innovation." - - Henry Chesbrough , author of Open Innovation, Professor UC Berkeley “In today’s dynamic markets, companies need to collaborate to have access to all assets and capabilities necessary to out-innovate competitors. However, to collaborate effectively is an organizational capability that needs to be build and nurtured. This book shows how.” - - Claudio Feser , Co-Founder Leadership Practice McKinsey & Company “Transformation is a necessity in the new business environment. Collaborative Advantage outlines how to do it in a sustainable way.” - - Marianne Janik , CEO Microsoft Germany The world is changing faster than ever before. Technological disruptions, AI, digital value chains, new ecosystems, and hyper competition are challenging companies. How can managers keep up with the speed of change? Dominant thinking has centered around the concept of ‘competitive advantage,’ - taught to generations of MBA students. But this is no longer enough. Instead, leaders have to think much more in terms of which networks and partnerships they can leverage in order to create and secure the future of their company. Collaborative advantage is the new imperative for the next decades. In this book, the authors analyze how exceptional leaders have not only survived but thrived in volatility by skillfully orchestrating agile collaborative networks with customers, partners and start-ups. In-depth case studies and personal reflections of these leaders provide you with actionable inspirations for your own practice. Underpinned with cutting edge research, it illustrates how these collaborations can be managed in a data-driven way.