Built to Last

illustrations

I ”Built To Last” undersøger Jim Collins og Jerry I. Porras fra Stanford University Graduate School of Business, hvad der kendetegner de usædvanligt langtidsvarige virksomheder. Gennem et seksårigt forskningsprojekt analyserede Jim Collins og Jerry I. Porras 18 exceptionelle virksomheder, der gennem årtier havde opnået stor vedvarende succes. Forskningsprojektet skulle vise hvordan, virksomhederne havde udviklet sig fra små start-ups til globale virksomheder og hvordan de havde opnået deres unikke udholdenhed. "Built To Last" indeholder hundredvis af konkrete eksempler på vedholdende virksomheder og praktiske begreber, der kan anvendes i opbygningen af en stærk og langvarig organisation.

I ”Built To Last” undersøger Jim Collins og Jerry I. Porras fra Stanford University Graduate School of Business, hvad der kendetegner de usædvanligt langtidsvarige virksomheder. Gennem et seksårigt forskningsprojekt analyserede Jim Collins og Jerry I. Porras 18 exceptionelle virksomheder, der gennem årtier havde opnået stor vedvarende succes. Forskningsprojektet skulle vise hvordan, virksomhederne havde udviklet sig fra små start-ups til globale virksomheder og hvordan de havde opnået deres unikke udholdenhed. "Built To Last" indeholder hundredvis af konkrete eksempler på vedholdende virksomheder og praktiske begreber, der kan anvendes i opbygningen af en stærk og langvarig organisation.

Find out what makes the truly exceptional companies different from other companies. ""Built to Last" . . . is one of the most eye-opening business studies since "In Search of Excellence."--"USA Today."

Find out what makes the truly exceptional companies different from other companies. ""Built to Last" . . . is one of the most eye-opening business studies since "In Search of Excellence."--"USA Today."

Fundamentally altering the way executives think about long-term success, Built to Last has become a bible among CEOs and managers at prestigious corporations the world over. Using examples from such companies as Wal-Mart, 3M, P&G, and Johnson & Johnson, two professors at the Stanford Graduate School of Business conclude that vision is endemic to an organization's success. Comparisons with a list of also-rans-Pfizer, Ames, Norton, Colgate, Bristol Meyers, and Zenith-helped the authors to prove their central idea: visionary companies can stimulate progress while preserving their core businesses; they can sustain a sense of cultism, create BHAGs (big, hairy, audacious goals), and use unplanned progress to be successful year after year. aThis new edition features an introduction by the authors, describing what they've learned since the original publication about how their findings apply to international settings, nonprofits, corporations in need of transformation, and making predictions for the future.

Fundamentally altering the way executives think about long-term success, Built to Last has become a bible among CEOs and managers at prestigious corporations the world over. Using examples from such companies as Wal-Mart, 3M, P&G, and Johnson & Johnson, two professors at the Stanford Graduate School of Business conclude that vision is endemic to an organization's success. Comparisons with a list of also-rans-Pfizer, Ames, Norton, Colgate, Bristol Meyers, and Zenith-helped the authors to prove their central idea: visionary companies can stimulate progress while preserving their core businesses; they can sustain a sense of cultism, create BHAGs (big, hairy, audacious goals), and use unplanned progress to be successful year after year. aThis new edition features an introduction by the authors, describing what they've learned since the original publication about how their findings apply to international settings, nonprofits, corporations in need of transformation, and making predictions for the future.