Blitzscaling

Foreword by Bill Gates LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies. What entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion -as quickly as possible. When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company's life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more. Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.

"Blitzscaling" er en klog og letforståelig guide til fremtidens entreprenører, der ønsker at lære hemmeligheden bag at gøre sin lille teknologivirksomhed ude i garagen til en global sensation - ligesom Google, HP og Apple. Reid Hoffman og Chris Yeh forklarer i "Blitzscaling" med blandt andet AirBnB som casestudie, hvordan man selv kan skubbe sit lille opstartsfirmas vækst i gang og accelerere den, hvis man har fokus på hastighed snarere end effektivitet. "Blitzscaling" er skrevet af internetiværksætterne Reid Hoffman og Chris Yeh, der begge har erfaring med at stable populære internetstartups på benene. Desuden har bogen et ganske særligt forord skrevet af Microsoft-mogulen Bill Gates.

"Blitzscaling" er en klog og letforståelig guide til fremtidens entreprenører, der ønsker at lære hemmeligheden bag at gøre sin lille teknologivirksomhed ude i garagen til en global sensation - ligesom Google, HP og Apple. Reid Hoffman og Chris Yeh forklarer i "Blitzscaling" med blandt andet AirBnB som casestudie, hvordan man selv kan skubbe sit lille opstartsfirmas vækst i gang og accelerere den, hvis man har fokus på hastighed snarere end effektivitet. "Blitzscaling" er skrevet af internetiværksætterne Reid Hoffman og Chris Yeh, der begge har erfaring med at stable populære internetstartups på benene. Desuden har bogen et ganske særligt forord skrevet af Microsoft-mogulen Bill Gates.