Anthro-Vision

The Times and Financial Times Book of the Year A revelatory model that explains how we buy, sell, work and live. 'Absolutely brilliant.' Daniel Kahneman, author of Thinking, Fast and Slow ___ Meet the business anthropologists seeking to explain how we buy, sell, work and think. From supermarkets to factories, trading floors to tech firms, their methods are revealing the hidden codes that define our lives. The result is a wholly new way to see human behaviour: anthro-vision. __ One of the World's Top 50 Thinkers - Prospect 'This engaging book argues why more businesses (and people) should look to anthropology if they want to succeed.' Books of the Year, The Times 'Will turn your world upside down in the best possible way. Fun, profound and bursting with important insights.' Tim Harford 'A terrific piece of work.' Thomas Friedman 'Anyone working to rebuild a more equal world will benefit from Tett's well-argued case that to solve twenty-first-century problems, we must expand our fields of vision and fill in old blind spots with new empathy.' Melinda Gates 'Tett provides readers with a new intellectual framework - grounded in her deep understanding of anthropology and her path-breaking journalism - that can fundamentally transform how we approach solving society's most wicked problems . . . I cannot recommend it highly enough.' Mariana Mazzucato 'In a world of volatility, uncertainty, complexity, and ambiguity, we need an antidote to tunnel vision, argues Gillian Tett. That antidote is Anthro-Vision . . . Admirers of her journalism will love this book, but they will also learn a great deal from it.' Niall Ferguson 'A timely call for decision-makers to wean themselves off their dependency on big data and embrace the full complexity of human life.' Financial Times

The Times and Financial Times Book of the Year A revelatory model that explains how we buy, sell, work and live. 'Absolutely brilliant.' Daniel Kahneman, author of Thinking, Fast and Slow ___ Meet the business anthropologists seeking to explain how we buy, sell, work and think. From supermarkets to factories, trading floors to tech firms, their methods are revealing the hidden codes that define our lives. The result is a wholly new way to see human behaviour: anthro-vision. __ One of the World's Top 50 Thinkers - Prospect 'This engaging book argues why more businesses (and people) should look to anthropology if they want to succeed.' Books of the Year, The Times 'Will turn your world upside down in the best possible way. Fun, profound and bursting with important insights.' Tim Harford 'A terrific piece of work.' Thomas Friedman 'Anyone working to rebuild a more equal world will benefit from Tett's well-argued case that to solve twenty-first-century problems, we must expand our fields of vision and fill in old blind spots with new empathy.' Melinda Gates 'Tett provides readers with a new intellectual framework - grounded in her deep understanding of anthropology and her path-breaking journalism - that can fundamentally transform how we approach solving society's most wicked problems . . . I cannot recommend it highly enough.' Mariana Mazzucato 'In a world of volatility, uncertainty, complexity, and ambiguity, we need an antidote to tunnel vision, argues Gillian Tett. That antidote is Anthro-Vision . . . Admirers of her journalism will love this book, but they will also learn a great deal from it.' Niall Ferguson 'A timely call for decision-makers to wean themselves off their dependency on big data and embrace the full complexity of human life.' Financial Times

While today's business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society's most urgent challenges.Amid severe digital disruption, economic upheaval, and political flux, how can we make sense of the world? Leaders today typically look for answers in economic models, Big Data, or artificial intelligence platforms. Gillian Tett points to anthropology--the study of human culture. Anthropologists learn to get inside the minds of other people, helping them not only to understand other cultures but also to appraise their own environment with fresh perspective as an insider-outsider, gaining lateral vision. Today, anthropologists are more likely to study Amazon warehouses than remote Amazon tribes; they have done research into institutions and companies such as General Motors, Nestl?, Intel, and more, shedding light on practical questions such as how internet users really define themselves; why corporate projects fail; why bank traders miscalculate losses; how companies sell products like pet food and pensions; why pandemic policies succeed (or not). Anthropology makes the familiar seem unfamiliar and vice versa, giving us badly needed three-dimensional perspective in a world where many executives are plagued by tunnel vision, especially in fields like finance and technology. "Fascinating and surprising" (Fareed Zararia, CNN), Anthro-Vision offers a revolutionary new way for understanding the behavior of organizations, individuals, and markets in today's ever-evolving world.

While today's business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society's most urgent challenges.Amid severe digital disruption, economic upheaval, and political flux, how can we make sense of the world? Leaders today typically look for answers in economic models, Big Data, or artificial intelligence platforms. Gillian Tett points to anthropology--the study of human culture. Anthropologists learn to get inside the minds of other people, helping them not only to understand other cultures but also to appraise their own environment with fresh perspective as an insider-outsider, gaining lateral vision. Today, anthropologists are more likely to study Amazon warehouses than remote Amazon tribes; they have done research into institutions and companies such as General Motors, Nestl?, Intel, and more, shedding light on practical questions such as how internet users really define themselves; why corporate projects fail; why bank traders miscalculate losses; how companies sell products like pet food and pensions; why pandemic policies succeed (or not). Anthropology makes the familiar seem unfamiliar and vice versa, giving us badly needed three-dimensional perspective in a world where many executives are plagued by tunnel vision, especially in fields like finance and technology. "Fascinating and surprising" (Fareed Zararia, CNN), Anthro-Vision offers a revolutionary new way for understanding the behavior of organizations, individuals, and markets in today's ever-evolving world.