Anatomy of a Breakthrough

* As heard on The Diary of a CEO with Steven Bartlett * 'A brilliant detective story about the sources of human creativity. I loved it' - Malcolm Gladwell Everyone experiences challenges, setbacks and mind blocks, the key is to break through them. Bestselling author Adam Alter shows you how... In this groundbreaking and entertaining book, Alter sets out a proven framework to help you identify the friction points holding you back, shift your thinking and realise your goals. Whether you want to land a dream job, kickstart a new venture or unlock creative inspiration, Alter explains how you can harness the right blend of emotional, mental and behavioural tools to get unstuck and find a solution. The tools include a powerful Friction Audit to help you work out where your sticking points lie between your head, heart and habits. Artfully weaving together scientific studies, anecdotes and interviews, and illustrated with stories of the great 'unstickers' amongst us, Alter will inspire you to turn hurdles into breakthroughs and reach your potential. 'A deeply researched and compelling guide to breaking through the inevitable obstacles on the path to meaningful accomplishment.' - Cal Newport, author of Deep Work 'A handbook for moving on from your personal plateau.' - David Epstein, author of Range 'Offers insight after insight and the rallying cry of "action above all" as an antidote to enemy no. 1: inertia.' - Angela Duckworth, author of Grit

* As heard on The Diary of a CEO with Steven Bartlett * 'A brilliant detective story about the sources of human creativity. I loved it' - Malcolm Gladwell Everyone experiences challenges, setbacks and mind blocks, the key is to break through them. Bestselling author Adam Alter shows you how... In this groundbreaking and entertaining book, Alter sets out a proven framework to help you identify the friction points holding you back, shift your thinking and realise your goals. Whether you want to land a dream job, kickstart a new venture or unlock creative inspiration, Alter explains how you can harness the right blend of emotional, mental and behavioural tools to get unstuck and find a solution. The tools include a powerful Friction Audit to help you work out where your sticking points lie between your head, heart and habits. Artfully weaving together scientific studies, anecdotes and interviews, and illustrated with stories of the great 'unstickers' amongst us, Alter will inspire you to turn hurdles into breakthroughs and reach your potential. 'A deeply researched and compelling guide to breaking through the inevitable obstacles on the path to meaningful accomplishment.' - Cal Newport, author of Deep Work 'A handbook for moving on from your personal plateau.' - David Epstein, author of Range 'Offers insight after insight and the rallying cry of "action above all" as an antidote to enemy no. 1: inertia.' - Angela Duckworth, author of Grit

Anatomy of a Breakthrough is a groundbreaking guide to optimising your life, overcoming obstacles, and reaching your full potential. All of us go through episodes of simply being stuck, whether we're trapped in a thankless job, wrestling writer's block, muddling through a midlife crisis, or trying to remedy a fraying friendship. The resulting emotion is a mix of anxiety, uncertainty, fear, anger, and numbness, and it's often chronic, dangerous to our mental health, and with severe consequences to our success and development. What if someone told you that there is a proven plan to break through and to get unstuck? Anatomy of a Breakthrough is the remedy to identifying and overcoming the friction points holding us back. Professor of Marketing and bestselling author Adam Alter offers a brilliant new framework for not only getting unstuck but also going on to flourish. Critically, he introduces us to the Friction Audit - a test to work out where our sticking points lie between our HEAD, HEART or HABITS - and then takes us on a roadmap to break through. Alter illustrates his formula by sharing the stories of great 'unstickers' among us: the sub-elite swimmer who unstuck himself twice to win two Olympic gold medals; the actor who faced countless rejections before gaining worldwide fame; the renowned painter who became paralyzed and had to relearn to paint with a brush strapped to his wrist; as well as Alter's own story of breaking away from a college degree that made him deeply unhappy. Artfully weaving together scientific studies, anecdotes, and interviews, Anatomy of a Breakthrough will inspire you to boldly break away from the things holding you back, and to realise your goals.

Anatomy of a Breakthrough is a groundbreaking guide to optimising your life, overcoming obstacles, and reaching your full potential. All of us go through episodes of simply being stuck, whether we're trapped in a thankless job, wrestling writer's block, muddling through a midlife crisis, or trying to remedy a fraying friendship. The resulting emotion is a mix of anxiety, uncertainty, fear, anger, and numbness, and it's often chronic, dangerous to our mental health, and with severe consequences to our success and development. What if someone told you that there is a proven plan to break through and to get unstuck? Anatomy of a Breakthrough is the remedy to identifying and overcoming the friction points holding us back. Professor of Marketing and bestselling author Adam Alter offers a brilliant new framework for not only getting unstuck but also going on to flourish. Critically, he introduces us to the Friction Audit - a test to work out where our sticking points lie between our HEAD, HEART or HABITS - and then takes us on a roadmap to break through. Alter illustrates his formula by sharing the stories of great 'unstickers' among us: the sub-elite swimmer who unstuck himself twice to win two Olympic gold medals; the actor who faced countless rejections before gaining worldwide fame; the renowned painter who became paralyzed and had to relearn to paint with a brush strapped to his wrist; as well as Alter's own story of breaking away from a college degree that made him deeply unhappy. Artfully weaving together scientific studies, anecdotes, and interviews, Anatomy of a Breakthrough will inspire you to boldly break away from the things holding you back, and to realise your goals.